Understanding how Instagram works


Staff member
Jan 8, 2011
Instagram chief Adam Mosseri shed some light on how the social network decides what you see in a new blog post published on Tuesday. The explanation seems to be meant at least in part to combat persistent rumors that Instagram intentionally hides or disfavors certain posts, which Instagram says isn’t exactly true.

The short answer to how Instagram works is that it’s complicated. Instagram uses “thousands” of signals to determine what you see in your feed, according to Mosseri, and there isn’t just one algorithm that decides what shows up for you.

Read link below.
Today, we’re sharing the first in a series of posts that will shed more light on how Instagram’s technology works and how it impacts the experiences that people have across the app.