The lawsuit alleges that the Weather Channel app misled users about why it was collecting their (extremely precise) geolocation data.
A lawsuit filed Thursday alleges that the popular Weather Channel App misled its users about how it would use the personal – and extremely precise – location data that it collects.
IBM subsidiary The Weather Channel (TWC) markets its free app as the world’s most downloaded weather app, touting 45 million users monthly. However, a new lawsuit filed by the city attorney of Los Angeles claims that the app purposefully misinforms consumers about how it is utilizing their location data.
The lawsuit alleges that the app told users it was collecting location data to personalize their alerts and forecasts – when in reality the app was “profiting from user location data” unrelated to said weather alerts or forecasts.