Kaspersky has been high protection by default from its source code and signatures, with midle-high impact consumption resources, And is very easy to use, even in paranoia options mode childrens could use it perfectly, focused on people very vulnerable to zerodays and exploitation (viruses, rootkits, ramsomware and malware), kaspersky is specially for employees who work very unconscious and carelessly inside their network corporate server, pressing "click + enter "to all unknown things that appear inside email tray, infected websites and deceptive advertising post shared on social networks. Eset is better at saving resources, pup protection and phishing focusing its care in a home environment, watching y stopping real free websites that add garbage in its installers, although it also has its smart, and business endpoint versions that protect in the same way against malware that famous kaspersky , eset is better designed for gamers, encoders, and those who work with editing suites and entire libraries, and for pirates who know where to download programs and cracked games without certificates or signatures, who know that the detector of malicious objects would only get false positive. HEHEHEHE I think Kaspersky needs to invest in a new department to study exhaustively pups, and add those layers to their signatures.