Windows 10 Start Menu Suggests Firefox Users Switch to Edge

Antus67

Level 9
Thread author
Verified
Well-known
Nov 3, 2019
413
Microsoft has started using the Windows 10 Start Menu to suggest that Mozilla Firefox users switch to their new Microsoft Edge browser.
With the release of Microsoft's new Chromium-based Edge browser, Microsoft has started promoting the new browser when typing various keywords in the Windows 10 Start Menu.
Based on a Reddit Post, Windows 10 is displaying a suggestion to switch to Microsoft Edge when Firefox is installed or configured as the default browser.
This promotion comes in the form of a suggestion at the top of the Start Menu that states "Still using Firefox? Microsoft Edge is here".

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Microsoft should be proud of its new Edge browser as it is faster, more compatible due to Chromium's codebase, and offers a wider range of extensions compared to the Microsoft Edge Legacy browser.
At the same time, people are torn about using the Start Menu to promote its product at the expense of another competing product.
Furthermore, Microsoft is known for pushing its Edge browser a little bit too hard in the past.
For example, in 2016 Microsoft began promoting Microsoft Edge and the Bing rewards programs through notifications from the Windows 10 taskbar
 

show-Zi

Level 36
Verified
Top Poster
Well-known
Jan 28, 2018
2,463
I think this is smarter than pop-ups. If there was such a modest push when win10 first appeared, the migration process might have been a little different.
There is an aspect similar to love. If your self-assertion is too strong from your first encounter, your opponent will flee.
 

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