Windows 10 Start Menu Suggests Firefox Users Switch to Edge

[Antus67]

Microsoft has started using the Windows 10 Start Menu to suggest that Mozilla Firefox users switch to their new Microsoft Edge browser.
With the release of Microsoft's new Chromium-based Edge browser, Microsoft has started promoting the new browser when typing various keywords in the Windows 10 Start Menu.
Based on a Reddit Post, Windows 10 is displaying a suggestion to switch to Microsoft Edge when Firefox is installed or configured as the default browser.
This promotion comes in the form of a suggestion at the top of the Start Menu that states "Still using Firefox? Microsoft Edge is here".

Microsoft should be proud of its new Edge browser as it is faster, more compatible due to Chromium's codebase, and offers a wider range of extensions compared to the Microsoft Edge Legacy browser.
At the same time, people are torn about using the Start Menu to promote its product at the expense of another competing product.
Furthermore, Microsoft is known for pushing its Edge browser a little bit too hard in the past.
For example, in 2016 Microsoft began promoting Microsoft Edge and the Bing rewards programs through notifications from the Windows 10 taskbar

 

[Bill K]

I find it surprising they're not doing the same promotion when Chrome is set as your default browser.

 

[show-Zi]

'Still using vulnerability? Malware is here'
... Never get on an invitation if you see this sign

 

[polishpatriot]

At the same time, people are torn about using the Start Menu to promote its product at the expense of another competing product.

That's just a principle, philosophy or ideology thing. It matters not one bit. Most people gonna use what they want to use regardless of some notification.

 

[TairikuOkami]

I find it surprising they're not doing the same promotion when Chrome is set as your default browser.

They used to with small popups, it caused a little uproar, now they merely suggest, that Edge is "better for 10", some are influenced by it.

 

[show-Zi]

I think this is smarter than pop-ups. If there was such a modest push when win10 first appeared, the migration process might have been a little different.
There is an aspect similar to love. If your self-assertion is too strong from your first encounter, your opponent will flee.

 

[Handsome Recluse]

Aren't there anti-monopoly laws or something?

 

[RKRN3]

That's bad advertising.