- Jan 24, 2011
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Despite Microsoft’s reiterated commitment to Windows Phone, the platform keeps losing users every month, and new statistics provided by Kantar show that market share declined at a worrying pace in the thee-month period ending April 2016.
What’s more, it appears that Windows Phone users who jump ship actually choose Android as their next destination, and only a few of them go for iOS.
“For iOS, this term showed the first increase since October 2015, though modest at just 0.4%, from 34.7% to 35.1%. Android gains came from Windows phone owners switching, a trend that produced nearly 10% of new Android customers, while 21.8% of new iOS buyers switched from Android,” Dominic Sunnebo, Business Unit Director for Kantar Worldpanel ComTech Europe, explained.
This does make sense. Android is available on a wide variety of devices that fall both in the low-budget and high-end categories, whereas iOS is only running on iPhones that are generally considered more expensive.
Windows Phone market share
Specifically, Windows Phone dropped in absolutely all major markets, and it all starts with the United States. Here, Windows Phone declined 2.5 percent to 1.3 percent, while in China, a market where the platform has always struggled to impress, it lost 0.3 percent and is now at 0.7 percent.
Read more: Windows Phone Users Moving En Masse to Android