Technology X adds ‘Paid Partnership’ labels so creators can ditch the hashtags

[Brownie2019]

Content source

https://techcrunch.com/2026/03/02/x-ads-paid-partnership-labels-for-creators-so-they-can-ditch-the-hashtags/

Social network X on Monday announced the introduction of a new “Paid Partnership” label that creators can apply to their posts to indicate they’re advertisements. The feature could help improve creators’ authenticity, so fans know when a product recommendation is an original sentiment, versus a paid sponsorship, while also complying with regulations that say ads on social media need labels.

Similar tags have existed for years on other platforms, like Instagram, after the U.S. Federal Trade Commission warned influencers back in 2017 that they needed to “clearly and conspicuously disclose” when a post was sponsored by an advertiser, or if that company otherwise supports them. Last year, Instagram expanded on its Partnership Ads to allow creators to also get paid for written testimonials shared as comments on a brand’s social media posts.

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X adds 'Paid Partnership' labels so creators can ditch the hashtags | TechCrunch

The new labels comply with regulations and allow creators to be more transparent with their followers.

techcrunch.com

 

[Halp2001]

I don’t use X myself, but this new “Paid Partnership” label seems like a positive idea. It makes sponsored posts clearer and helps keep trust between creators and their audiences. If transparency is the goal, then this feels like a step in the right direction.