Xbox now shows fullscreen Ads when you boot up your system

[Ink]

Content source

https://www.windowscentral.com/gaming/xbox/i-do-not-want-todays-massive-mandatory-xbox-series-xors-call-of-duty-take-over-ads-to-become-the-norm

• Microsoft now owns Call of Duty, the world's most popular FPS franchise.
• Whether you're into Call of Duty or not, Microsoft has been sending our mass take-over ads on Xbox Series X|S consoles, to the surprise and annoyance of many.

In what may be the first sign of Microsoft putting its mark on the popular franchise, players on Xbox Series X and Xbox Series S consoles were today greeted with this massive, take-over ads for Call of Duty: Modern Warfare 3 preorders when turning on their devices. Thankfully, it appears the ad only appears once and is easily dismissed, but I can't help but wonder if it'll pop-up again tomorrow once enough time has lapsed.

UPDATE: I just want to add, in our testing, we found that the pop-up does at least respect account age restrictions. If your console automatically signs into an under-18 account, the Call of Duty: Modern Warfare 3 pop-up will not display.