Technology Xbox now shows fullscreen Ads when you boot up your system

Ink

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Jan 8, 2011
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  • Microsoft now owns Call of Duty, the world's most popular FPS franchise.
  • Whether you're into Call of Duty or not, Microsoft has been sending our mass take-over ads on Xbox Series X|S consoles, to the surprise and annoyance of many.
In what may be the first sign of Microsoft putting its mark on the popular franchise, players on Xbox Series X and Xbox Series S consoles were today greeted with this massive, take-over ads for Call of Duty: Modern Warfare 3 preorders when turning on their devices. Thankfully, it appears the ad only appears once and is easily dismissed, but I can't help but wonder if it'll pop-up again tomorrow once enough time has lapsed.

UPDATE: I just want to add, in our testing, we found that the pop-up does at least respect account age restrictions. If your console automatically signs into an under-18 account, the Call of Duty: Modern Warfare 3 pop-up will not display.
 

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