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Zemana possible new slogan
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<blockquote data-quote="RoboMan" data-source="post: 784495" data-attributes="member: 53544"><p>I don't like any of the three options. I would suggest something catchy that gives the sense of security to the final user. Let's be honest, all a final non-expert user wants is a cool slogan and an interactive tray icon so they feel they're safe.</p><p></p><p>How do you make the perfect slogan?</p><ol> <li data-xf-list-type="ol">Catchy</li> <li data-xf-list-type="ol">Short</li> <li data-xf-list-type="ol">Descriptive and direct</li> </ol><p>So, if we're talking about antimalware solution, we definitely need to talk about malware or security. Still we don't want to say that we're fighting malware because it gives the user a sense of malware present on their system that Zemana is trying to remove; and afterall we're trying to tell them Zemana will protect the system and prevent malware infection. So therefore would suggest something that makes the average Joe or Joanne feel that with the product installed they will be careless about what happens because Zemana has their back. I would go with something like: "<strong>Zemana's here. Malware's not." | "Do everything a PC is meant to do. We cover the rest."</strong></p></blockquote><p></p>
[QUOTE="RoboMan, post: 784495, member: 53544"] I don't like any of the three options. I would suggest something catchy that gives the sense of security to the final user. Let's be honest, all a final non-expert user wants is a cool slogan and an interactive tray icon so they feel they're safe. How do you make the perfect slogan? [LIST=1] [*]Catchy [*]Short [*]Descriptive and direct [/LIST] So, if we're talking about antimalware solution, we definitely need to talk about malware or security. Still we don't want to say that we're fighting malware because it gives the user a sense of malware present on their system that Zemana is trying to remove; and afterall we're trying to tell them Zemana will protect the system and prevent malware infection. So therefore would suggest something that makes the average Joe or Joanne feel that with the product installed they will be careless about what happens because Zemana has their back. I would go with something like: "[B]Zemana's here. Malware's not." | "Do everything a PC is meant to do. We cover the rest."[/B] [/QUOTE]
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