Searching for Celina dresses can lead to a lot of different shops. This review covers one of them: Celina the Label, which sold dresses and clothing at celinathelabel.com.
That store drew 246 one-star reviews before its website went offline in October 2025. Here is what it promised, what buyers reported and what to do if you ordered.
Overview
Which Celina this review covers
This review is about Celina the Label at celinathelabel.com only. The domain was registered on October 1, 2024, and the store ran on Shopify.
Celina is also a common style name and close to the name of an unrelated luxury house. Nothing here refers to any other business or product called Celina.
What the store sold and claimed
Celina the Label sold women’s dresses, sandals and occasion wear, with sales of up to 55% off. Its About Us page said the brand was founded in 2024.
It named a Dutch company, AD Ecom B.V., with an address in Uden, in the Netherlands. Its terms said products shipped directly from a supplier in China.
Where things stand now
The domain expired on October 1, 2026, and the registry lists it as pending deletion. The website no longer loads.
- Trustpilot shows 261 reviews, and 246 of them give one star.
- Common complaints describe poor quality, costly returns overseas and missing refunds.
- The refund policy deducted return shipping, customs and a restocking fee from refunds.
- Three reviewers said the website went down in October 2025.
Celina Clothing and Celina Dresses: Which Celina Is This?
If you searched for Celina clothing or Celina dresses, you may have meant something else. Celina is a popular style name used for individual dresses at established retailers.
The name is also close to Celine, the French luxury fashion house. That brand has no connection to Celina the Label, and nothing in this review applies to it.
The store covered here used the name Celina the Label, a serif Celina logo and the address celinathelabel.com. A shop at a different web address isn’t this store.
Its Instagram handle was @celinathelabel.official. Those details help you tell whether a page or ad you saw belonged to this store.
If you want a dress named Celina from an established retailer, buy it on that retailer’s own website and check its return terms as you normally would.
When in doubt, check the address bar. A dress listing named Celina on a well-known retailer’s own site is a product name, not a sign of this store.
Is Celina the Label Legit?
Celina the Label was run by a registered Dutch company, but it left a large number of unhappy customers. We rate it a high-risk store and don’t recommend it.
The store named its operator as AD Ecom B.V., KVK 95318984. The Dutch business register lists that number as an active online clothing retailer in Uden.
The bigger issue is the buying experience. Its 246 one-star reviews mostly describe goods unlike the photos, costly returns to China and refunds that were cut or never arrived.
Our April 2025 report warned about poor quality, refund refusals and shipping from China. Reviews posted through 2025 describe the same problems, and the store has since closed.
With the domain pending deletion, the store can no longer process returns or refunds itself. Any open order now depends on your payment provider.
We don’t call it a confirmed scam. Most reviewers received their orders, and the main losses came from poor quality and return costs rather than missing parcels.
What Celina the Label Sold
Archived pages show a dress-focused shop. The menu ran from maxi, midi and mini dresses to sets, tops, swimwear, shoes, bags, sunglasses and jewelry.
Themed edits targeted events, with collections named Wedding Guest, The Baby Shower, The Brunch Club and Ibiza Party. A September 2025 banner announced a final summer clearance.
Almost every item showed about half off. A ruffle dress was listed at $149 instead of $300, and a waist-tie mini dress at $105 instead of $210.
A sleeveless maxi dress was marked down from $150 to $75, and a plaid midi dress from $152 to $76.
A crossed-out regular price can’t be checked against any real sale history. When nearly every item carries the same discount, treat the regular price as a marketing number.
The store offered free worldwide shipping and a language menu covering English, Spanish, German, Portuguese, Italian, French, Polish, Greek and Dutch, with prices in many currencies.
The home page also carried a banner calling its products luxury items created with love.
Celina the Label Reviews and Complaints
Trustpilot lists 261 reviews for celinathelabel.com, rated Bad overall: 3 five-star, 2 four-star, 6 three-star, 4 two-star and 246 one-star. The company never invited reviews.
The complaints fall into a few clear groups. They are individual accounts, but they repeat the same problems across many months.
- Quality: buyers described paper-thin or costume-like fabric, loose beads, missing labels and dresses shorter than listed.
- Photos: many said items looked nothing like the website images. Some alleged the photos came from other brands, which couldn’t be verified.
- Returns: reviewers said returns had to go to China at their own cost. At least seven were quoted about $50 to send an item back.
- Refunds: three reviewers said returned parcels were refused, stuck in Shanghai or sent back, and refunds never came.
- Support: many reported unanswered emails, sometimes for months.
Instead of a full return, at least nine reviewers were offered partial refunds of 10% to 50%, store credit or vouchers.
The store answered many of these reviews publicly. In one reply, it said its images “are meant to represent the style,” and it usually asked buyers to email support.
One buyer who ordered in August 2025 paid for the store’s own return label. The parcel was then held in Shanghai because the importer refused it.
An April 2026 review described the same pattern: a poor-quality dress, a costly return to an overseas address, a refused parcel and no refund.
The store’s own home page told a different story. Four glowing testimonials, signed with short names, praised the dresses, and one claimed an order arrived in eight days.
At least five reviewers said their orders took three weeks or more to arrive.
Most of the Trustpilot reviews were posted in 2025, while the store was still trading. Only six arrived in the last 12 months, the latest in April 2026.
The positive accounts on Trustpilot are few. One buyer wrote that a dress looked a lot like the pictures and fit well, though it was still cheaply made.
What Celina the Label’s Policies Said
The store’s own policies, archived in June 2025, explain many of the complaints. They put most of the cost of a return on the buyer.
Returns had to be requested by email within 14 days of delivery. Items had to be unused, unworn and in their original packaging.
The summary said a refund equals the item price minus return shipping, customs and a restocking fee. The full policy set a standard 10% restocking fee on every return.
The policy estimated return shipping at $20 to $35, paid by the buyer, and customs and handling at $50 to $60, deducted from the refund.
Orders returned to sender, for example after a refused delivery or a missed pickup, were refunded minus a 25% restocking fee and shipping costs.
Swimwear, lingerie, bodysuits and final sale or clearance items couldn’t be returned. Damaged items had to be reported within 48 hours, with photos, for a replacement, refund or credit.
The shipping policy said products shipped directly from the supplier to save on transport and storage. Average delivery was 10 to 15 business days after processing.
Payment options included Klarna, major cards, PayPal and EPS. The terms chose Dutch law but routed payments through an affiliate, AD E-commerce Limited (HK Ltd).
The refund policy also warned that sizes could vary by 1 to 3 cm and that colors could differ from the photos.
It said cancellations weren’t guaranteed once an order was placed, because orders were processed quickly.
Tracking details were promised two to three days after an order. Several reviewers later said their tracking showed delays or parcels returned to them.
None of the archived policy pages gave a return address in the Netherlands or anywhere else. Buyers learned where to send items only after asking.
On a $100 dress, the store’s own estimates could leave a buyer with little or nothing back. That matches what reviewers described.
Who Ran Celina the Label?
The store gave more business detail than many online shops. The details still left buyers with little practical help when something went wrong.
A Dutch registration with conflicting founding dates
The About Us page named AD Ecom B.V. as operator, with an address in Uden. It said the brand was founded in 2024, which fits the domain’s October 2024 registration.
The Dutch business register lists KVK 95318984 as AD Ecom B.V., an active private company in Uden whose registered activity is selling clothing, accessories and shoes online.
The company’s own Trustpilot profile text says it was founded in 2020. Those two dates can’t both be right.
Returns went to China, not to the Dutch address
Reviewers repeatedly said returns had to go to China at their own cost. One posted the return address the store sent her, a company address in China.
The terms explain why. They said all products shipped directly to the consumer from the store’s supplier in China, with customs and import duties left to the buyer.
Support ran through a form and email
The contact page asked customers to use a chat widget or contact form, with office hours of 9:00 to 17:00 CET on weekdays. Its email was contact@celinathelabel.com.
The page also asked buyers not to send multiple emails, saying it slowed replies. Many reviewers reported getting no reply at all.
The contact page converted those hours for other regions. In the eastern U.S., support ran from 3:00 to 11:00 a.m.
In Sydney, the same hours fell between 7:00 p.m. and 3:00 a.m.
Social media links but no verifiable maker
The site linked to Instagram, Facebook and TikTok accounts and promoted a collaboration edit with a named creator. None of that identifies who made or shipped the clothes.
The shipping policy described direct shipping from a supplier but never named it. One reviewer found only a made-in-China tag inside the dress.
How Long Celinathelabel.com Was Online
The domain was registered on October 1, 2024, through a Dutch registrar. The Internet Archive’s working captures run from March to October 2025.
From early October 2025, three reviewers said the website was down. One couldn’t open it to request a refund for an order that never arrived.
The registration expired on October 1, 2026, and the registry now lists the domain as pending deletion. Once deleted, the name could be registered by someone else.
How to Check a Dress Store Before You Buy
Stores like Celina the Label can look polished. These checks target the problems buyers reported here.
- Read the refund policy before you pay. Deductions for return shipping, customs and restocking fees can cancel out most of a refund.
- Look for a return address. If none is given, ask where returns go before you order.
- Search the store name with reviews and look at the most recent ones, not just the total.
- Compare product photos with a reverse image search. If the same images appear on other shops, the item may not match.
- Be wary when nearly every item shows the same large discount from a regular price you can’t verify.
- Pay by credit card or PayPal so you keep dispute rights.
Our Cklinen.com and Comstylish.com reports cover discount stores we rate as scams, where buyers often received nothing at all.
What to Do If You Ordered From Celina the Label
With the store offline, a refund now depends on your payment provider. Act on any open order as soon as possible.
- Find the charge. It may show a name like AD Ecom or AD E-commerce rather than Celina. Note the date and amount, and gather your order emails.
- Contact your card issuer. Explain that the goods weren’t as described or the refund was never paid. Issuers commonly allow about 120 days, but some review older cases.
- UK credit card buyers. If one item cost over £100, ask your card provider about a Section 75 claim, which has a much longer time limit than a chargeback.
- Check PayPal or Klarna. PayPal’s 180-day dispute limit has passed for every order, since the site went down in 2025. Klarna lets you report a problem in its app.
- Keep return proof. Save the return label, tracking history and any customs messages. A refused or stuck parcel supports a dispute.
- Report the store. EU buyers can ask the European Consumer Centre in their own country for help with a complaint against a Dutch trader. In the U.S., file at ReportFraud.ftc.gov.
- Ignore recovery offers. Anyone asking for a fee to get your money back is likely running another scam.
If your return was refused or stuck at customs, ask the courier for a written status. A card issuer can use it to see that you sent the item back.
Celina the Label promoted itself on Instagram, Facebook and TikTok. Our Abyzines.com report covers another heavily discounted clothing store.
Frequently Asked Questions
Is Celina the Label legit?
It named a registered Dutch company, but most of its 261 Trustpilot reviews cite poor quality, costly returns and missing refunds. We rate it high-risk and don’t recommend it.
Is celinathelabel.com still online?
No. The domain expired on October 1, 2026, and is pending deletion. Three reviewers said the site went down in October 2025.
Are Celina dresses good quality?
For this store, most reviews say no: thin fabric, poor stitching and items unlike the photos. Dresses named Celina at other retailers are unrelated.
What was Celina the Label’s return policy?
Returns within 14 days of delivery, unused and in original packaging, with refunds reduced by return shipping, customs and a restocking fee.
Who runs Celina the Label?
Its site named AD Ecom B.V., KVK 95318984, in Uden, the Netherlands. The Dutch register lists that company as an active online clothing retailer. Its stated founding dates conflict.
Is Celina the Label connected to Celine?
No. Celine is a separate luxury fashion house. Nothing links it to Celina the Label or celinathelabel.com.
The Bottom Line
Don’t order from Celina the Label or any copy of celinathelabel.com. Its refund rules shifted return costs to buyers, and 246 one-star reviews describe poor quality and missing refunds.
If you already paid, gather your order and return records and contact your card issuer today. Other stores and products named Celina are separate businesses.
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