Eloura Hair Growth Serum Review: Claims, Refunds and Why It Isn’t Allurium

Eloura Hair Growth Serum was a rosemary roll-on sold at tryeloura.com with promises of less shedding in two weeks and new baby hairs in three.

It is a different product from Allurium Beauty’s hair growth serum. This review covers what Eloura claimed, its refund and refill rules, and how the two differ.

Overview

What Eloura sold

In 2025, tryeloura.com sold the Eloura Hair Growth Serum Roll for $26.99, with buy-one-get-one and larger bundles up to $67.49.

Its listed ingredients were rosemary oil, biotin, argan oil, copper peptides and aloe vera.

The page promised less hair fall within weeks, new baby hairs and thicker strands. It also claimed a best hair growth product award for 2025, without naming who gave it.

What the store sells now

The same Shopify store now sells teeth whitening strips, a remineralizing gum and nootropic pouches. Its About Us page describes only the strips and the gum.

The hair roll-on page still loads under a new name, Eloura HairRevive Roll on System, with bundles from $31.49. It no longer appears in the store’s product catalog.

Eloura and Allurium Beauty

Nothing on record links them. Allurium Beauty is an older American hair care brand whose website now runs under the name Rennora Beauty.

• Different store accounts, locations and domain ages.
• Different products, sold under different brand names.
• No mention of Allurium anywhere on Eloura’s pages.

Is Eloura Hair Growth Serum Legit?

Eloura is a working store, and most Trustpilot reviewers say their orders arrived. The problem is how the hair roll-on was sold.

Its results claims went far beyond what hair growth research supports. Its guarantee was harder to use than its headline suggested, and its page preselects monthly refills.

We rate it a high-risk purchase and don’t recommend it. For a treatment with proven results, minoxidil is sold without a prescription under an FDA-approved label.

Our August 2025 report raised the same concerns about fast results and pressure tactics. The store’s later pages repeat those claims, and its refund policy sets stricter conditions.

What Eloura Claimed About Results

The product page cited a survey of users. Its headline figure read: “95% of customers reported noticeably reduced hair fall after just 14 days of consistent use.”

The same survey section claimed most users saw baby hairs within three weeks and stronger hair overall. It gave no sample size, method or date for the survey.

The page also showed a quote attributed to a dermatologist recommending Eloura. It gave no clinic, credentials or source, so it can’t be checked.

Customer counts didn’t match either. The page claimed more than 1,689 reviews, while its own review widget showed 712. It also claimed more than 10,000 happy customers.

Further down, it claimed 10,339 women with results and 18,640 happy customers.

By October 2025, the renamed HairRevive page went further, saying the product blocks DHT, the hormone linked to inherited hair loss. That is a drug-style claim, as explained below.

Does Eloura Hair Growth Serum Work?

There is no published study of Eloura itself. The fair question is whether its ingredients could deliver what the page promised, in the time it promised.

Rosemary oil works slowly

The best-known trial compared rosemary oil with 2% minoxidil over six months in 100 people with pattern hair loss. Both groups improved similarly by six months.

The 2015 study abstract also reports that “No significant change was observed in the mean hair count at the 3-month endpoint” in either group.

That makes a 14-day result very hard to square with the evidence. Scalp itching increased in both groups, so irritation is a realistic side effect.

Biotin helps mainly when you lack it

A review of biotin and hair loss found benefits in people with an underlying deficiency or condition.

Its authors concluded “there is lack of sufficient evidence for supplementation in healthy individuals.” That review looked at biotin taken by mouth, not rubbed on the scalp.

The page cited no study for any of its ingredients, including the copper peptides and aloe vera it also highlighted.

Minoxidil is the proven option, and it takes months

Minoxidil is the active ingredient in FDA-approved over-the-counter hair regrowth products. One women’s 5% foam label, on DailyMed, says: “Results may occur at 3 months with once daily use.”

The U.S. National Library of Medicine’s MedlinePlus is blunter: “You must use minoxidil for at least 4 months, and possibly for up to 1 year, before you see any effect.”

Eloura’s own FAQ says significant improvement takes four to six months, which undercuts its two-week promises.

The minoxidil label says to stop use and ask a doctor if chest pain, rapid heartbeat, faintness, dizziness, sudden unexplained weight gain, swollen hands or feet, or scalp irritation occurs.

It also says to ask a doctor first if you have heart disease, and warns it may be harmful during pregnancy or breastfeeding.

Regrowth claims make a product a drug

Eloura called itself a cosmetic with no minoxidil and no prescription drugs. The FDA explains that a product’s intended use decides whether it is a cosmetic or a drug.

The agency lists “claims that products will restore hair growth” among claims that make a product a drug. Eloura made such claims while calling itself a cosmetic.

Sales Pressure on the Eloura Store

Our 2025 screenshot shows a banner repeating that the sale ends tonight, next to a flash summer sale of up to 50% off.

In November 2026, the store still ran a Summer Sale countdown with less than a day left. A pop-up offered up to 70% off plus an extra gift by email.

The hair page ran a separate Black Friday countdown, with bundles up to buy three, get five free, plus a free shampoo and a $10 gift card.

Countdowns that reset and deals that never end push buyers to decide fast. They also make the crossed-out prices impossible to trust.

Eloura’s Refund Guarantee and Subscription Terms

The 2025 product page showed a 30-day money-back badge and promised a refund after 90 days if you saw no new growth, with no need to send the bottle back.

The refund policy is stricter. To qualify for the 90-day guarantee, you must send a photo from the start of treatment and another after 90 days of daily use.

The same photo rule was already in the policy in October 2025, while the hair roll-on was the store’s main product.

The policy allows one refund under that guarantee per customer, however many orders you placed. Return shipping is the buyer’s cost, and returning unused items carries a $30 label fee.

A separate line offers refunds on used product for a bad experience in the first 30 days.

Change-of-mind returns and sale items are excluded, and orders can’t be changed or canceled once placed.

If you’re still inside the first 30 days, that route needs no photo diary, so it is usually the simpler claim to make.

The terms add a subscription rule. Buyers who subscribe with a promotional discount agree to at least two full billing cycles, and early cancellation isn’t allowed.

The product page preselects monthly refills at 10% off and says you can cancel anytime. The prices shown, such as $26.99 in 2025, assume those refills.

That promise contradicts the two-payment minimum in the terms.

Eloura Reviews and Complaints

Trustpilot lists 10 reviews for tryeloura.com, with nine rated one star and one rated five stars. The profile is unclaimed, and the store hasn’t replied to any review.

Seven reviewers say they were put on a monthly subscription or charged again without realizing it. Two say an order never arrived, and three say the whitening strips didn’t work.

Five of these reviews mention the whitening strips the store sells now, not the hair roll-on. They still describe how the same store handles billing and complaints.

One December 2025 reviewer said a single purchase came with an automatic monthly subscription. These accounts are individual and unverified.

None of the Trustpilot reviews clearly names the hair roll-on. On the roll-on’s own page, a September 2026 review says a cancellation was ignored and the buyer was charged again.

Eloura vs Allurium Beauty Hair Growth Serum: Are They Connected?

Allurium Beauty’s hair growth serum and Eloura’s roll-on are separate products. Store records, domain dates and product pages point to separate businesses.

Allurium Beauty’s domain was registered in January 2020. Its website now runs as Rennora Beauty, from a store account still named after Allurium.

That store has sold a hair growth serum since 2020, marketed for Black women. It is a separate product, sold under its own brand.

Eloura’s domain was registered in May 2025. Its Shopify store data lists Auckland, New Zealand, and none of its pages mention Allurium or Rennora.

If you bought from Allurium or Rennora, contact that company directly. Eloura’s refund rules and support address have nothing to do with your order.

Who Runs Eloura?

Eloura’s pages never name a registered company. The details it does give point in different directions.

Two different locations

The contact page lists a street address in Sheridan, Wyoming, with support hours on U.S. Eastern time. The store’s own Shopify data lists Auckland, New Zealand.

Several commercial registered-agent services use that Sheridan address, so it doesn’t show where the business actually operates.

No company name in the terms

The terms of service refer only to “Eloura” and say disputes go to courts where Eloura is headquartered, without saying where that is.

A domain from May 2025

The domain tryeloura.com was registered on May 1, 2025, through Namecheap. Our first report on the hair roll-on followed in August 2025.

Other stores use the Eloura name

Eloura is a common store name. Another Shopify store at a different domain, with Texas store data, sells necklaces under the same name on a separate store account.

Trustpilot keeps a separate profile for that necklace store. Check the web address on your receipt before you read reviews or file a complaint.

Our Eloura CerviSoft Pillow report covers a neck pillow sold under the same name. It is a different product, and this review doesn’t cover it.

How Long Eloura Has Been Selling

The Internet Archive first saved tryeloura.com in July 2025. Captures from October 2025 show the hair roll-on as the store’s main product, with a rosemary shampoo and gummies as add-ons.

By April 2026, captures show a men’s roll-on, a hair removal oil and a roll-on pitched at hair thinning linked to GLP-1 weight-loss drugs.

Whitening strips appeared in January 2026, and by November 2026 the catalog listed only oral care products. Our Tryeloura.com store report looked at that later phase.

How to Judge a Hair Growth Serum Before You Buy

1. Be skeptical of results promised in days. Proven treatments need three months or more.
2. Check whether a survey names its sample size and method. Percentages without either prove nothing.
3. Look for the award’s source. A voted-best badge with no named publisher is decoration.
4. Read the refund policy before checkout. Photo diaries and one-refund limits narrow a guarantee fast.
5. Untick subscription options unless you want them, and check the terms for minimum billing cycles.
6. Treat a doctor’s quote with no clinic, credentials or link as advertising, not a medical endorsement.

Our reviews of Cura Peptide Hair Growth Serum and Zova Hair Growth Balm look at similar products with recurring billing.

What to Do if You Bought Eloura Hair Growth Serum

1. Stop using it if your scalp reacts. Wash it off and stop if you get itching, redness or rash, and see a doctor if it doesn’t settle.
2. Check for repeat charges. Look through your card or PayPal statements for monthly charges from Eloura you didn’t expect.
3. Cancel any subscription in writing. Email support@tryeloura.com with your order number, ask for written confirmation and keep a copy.
4. Request a refund under the store’s own terms. Mention the 30-day used-product refund if you’re within that window, and keep your photos if you’re relying on the 90-day guarantee.
5. Dispute charges you didn’t authorize. Card issuers often allow about 120 days. PayPal allows 180 days from payment, which has passed for orders made before May 2026.
6. Talk to a doctor or dermatologist about hair loss. Thinning can come from hormones, stress, iron or thyroid problems. Keep any prescribed treatment, and bring the bottle along.
7. Report misleading claims. In the U.S., you can report the ads and billing at ReportFraud.ftc.gov.

Frequently Asked Questions

Is Eloura Hair Growth Serum legit?

It was a real product from a real store, but its fast-results claims aren’t supported, its guarantee has strict conditions and its page preselects refills. Don’t buy it.

Is Eloura the same as Allurium Beauty hair growth serum?

No. Allurium Beauty is an older U.S. brand now selling as Rennora Beauty. Eloura is a separate store with no shared company, store account or product on record.

Does rosemary oil regrow hair in 14 days?

No published trial shows that. The main rosemary study found no significant change in hair count at three months and improvement only by six months.

Is Eloura still selling the hair roll-on?

The hair page still loads as Eloura HairRevive, but it no longer appears in the store catalog. The store now focuses on teeth whitening and oral care.

How do I get a refund from Eloura?

Email support@tryeloura.com with your order number. The 90-day guarantee requires before and after photos, and the policy allows only one guarantee refund per customer.

What works better for thinning hair?

Over-the-counter minoxidil is FDA-approved for hereditary hair loss, and its labels say results may take three to six months. A doctor can check for causes a serum won’t fix.

The Bottom Line

Don’t buy Eloura Hair Growth Serum. Its 14-day promises go far beyond hair research, its guarantee needs before-and-after photos, and its page preselects monthly refills.

If you already bought, cancel any subscription by email, check your statements for repeat charges and dispute any you didn’t authorize. Stop using it if your scalp reacts.

Eloura has no known tie to Allurium Beauty. For thinning hair, see a doctor or dermatologist first. FDA-approved minoxidil works for some people, but it takes months.