What it means
A keyword filter hides Page comments containing selected terms or variations, helping with repeated scam scripts. Manual removal or hiding handles a specific comment already identified by a moderator. Meta lets Page managers add blocked words and unhide legitimate comments later. Filters are efficient for patterns but can catch innocent questions; manual action is precise but labor-intensive.
A real-world example
A bot repeatedly advertises a fake support number in replies. The team removes existing instances, then filters the distinctive number or phrase. If a real customer asks about a similarly worded issue, that comment needs human review and perhaps unhiding.
What to do
Save examples first, remove or report current abusive replies, add narrow filter terms and inspect generated variations. Review hidden comments regularly. Adjust or remove a rule that suppresses useful customer reports.
The distinction that matters
Filtering is not an incident investigation or a guarantee that visitors never saw a prior comment. Manual deletion does not stop a revised script tomorrow. Neither control affects scams arriving through Page inbox or lookalike Pages, so assess those channels independently. Review the hidden-comment queue regularly and provide moderators a way to reverse mistakes; otherwise a well-meant filter can silence people reporting a real service problem.
Meta blocked words
