The discussion here is now many different topics all at once and it’s difficult to follow up.
If Bitdefender failed to detect this link or website, it means Bitdefender simply got no report of it. Could be that none of the Bitdefender users actually ever fell onto that website.
Bitdefender can still detect the executable once it is downloaded.
Similarly, there will be many cases where Webroot won’t identify the link but the downloaded payload will be blocked (especially if user increased the heuristics sensitivity).
As discussed before, Webroot never had problems with malware in executable form, in fact, it has consistently demonstrated that typical methods that could render other solution ineffective like padding and so on, don’t work with Webroot.
When it comes to more advanced malware and attacks which also affect home users, Webroot is not effective.
The 100% protection on this test means that all malware at some stage of the attack used executables.
It’s important to note that companies like Sophos for example (their Sophos Labs division) process 500K malicious files on average daily.
So any test uses “one drop from an ocean”.
This is where discrepancies come from.
There is a clear disclaimer on the AV-Comparatives website for the same.