To a bigger extent Norton cuz you are talking about a behemoth with over 4000 employees, various brands in various sectors (including a digital wallet) and 5 billion USD projected revenue for this year. Norton has the know-how, the talents, the money and everything needed to develop high-quality protection.
If anyone is telling you that Norton is rubbish, ineffective and so on, these people don’t know what they are talking about.
McAfee is second after Norton, committed to rapid innovation, generous investments, operating a large (one of the largest in fact) cyber security networks. McAfee knows a thing or two about malware.
That doesn't mean anything. Large corporations often burn money. With such resources, Norton should have been eating up the competition long ago, but it hasn't been doing so for years. It was almost always weaker than Kaspersky, ESET, and Bitdefender. They, on the other hand, are great at marketing and building a legend. I have the impression you're a big fan of large US corporations. That's why you're so fascinated by them. I don't know where you worked, but a smaller company is usually more efficient, and in many ways more innovative, than a large corporation. This stems from the fact that a smaller company is easier to manage and doesn't burn money. Large corporations usually only win on marketing, because they can afford it.
As an example, in 1989, Toyota created the Lexus brand and introduced the LS model. Out of thin air. Mercedes-Benz had to scrap the entire S-Class project because if they had introduced it to the market, it would have been obsolete. They practically went back to the drawing board and delayed introducing a new model until 1991. Toyota, meanwhile, created a luxury brand out of nothing, giving Mercedes the finger. Of course, Mercedes, and especially German brands, have always been good at advertising, so people bought it.
The same thing happened with Eset, which entered the market practically out of nowhere with an innovative solution for its age and won the market mainly through word-of-mouth marketing.
The same thing happened with Bitdefender, which, almost from the very beginning (after they changed their name to Bitdefender), was the only company that competed with Kaspersky on equal terms in all tests. And it also built a brand very quickly, but not through marketing or forcing itself on computer buyers, as Norton or McAfee have been doing for decades.
Finally, many corporations boast about resources they don't have, etc., because they have the money for all that marketing. And smaller companies usually release better solutions because there's no room for wasting money there. And another thing that's often forgotten. Large corporations also often buy patents or acquire smaller companies primarily to own them, use them for marketing purposes, and above all, to keep the competition out. And it often happens that a patent never even sees the light of day. Often, that doesn't always mean it always does, as some patents go viral.
To conclude: Just because a company has know-how, patents, a huge team, etc., doesn't mean it has a great product or will have one. On paper and in advertising flyers, each one looks like the best in the world. In practice, it's usually different. I'm not diminishing or claiming that Norton or McAfee are bad solutions. They are good products. But they are better than them and will continue to be better than them, because they have always been better than them for years.
They were certainly better at marketing and are still among the champions in this category.
Norton was no. 1 choice until the new century.
I agree. I can't remember the last time I saw Norton on anyone's personal or work computer. McAfee is also more of the stuff from the stories. In my country, Kaspersky, Eset, Avast, and Bitdefender ruled for years. Currently, Kaspersky is being forgotten due to the war with Ukraine and the US ban, but they haven't massively switched to Norton or McAfee. No.
Even in corporate and other companies, I don't see Norton or McAfee on computers. But I see Sentinel One more and more often. However, Eset or Bitdefender very, very often.
