Technology Angry users react as Apple reportedly considers bringing ads to Apple Maps

[Gandalf_The_Grey]

Content source

https://www.neowin.net/news/angry-users-react-as-apple-reportedly-considers-bringing-ads-to-apple-maps/

The latest Power On newsletter from Bloomberg's Mark Gurman reports that Apple is trying to boost its services revenue by bringing advertisements to Apple Maps. The Cupertino giant's shift toward its services segment began around 2015, as iPhone sales growth started to plateau, leading the company to expand its focus on services like the App Store, Apple Music, TV+, and Fitness+.

This strategy seems to have worked for Apple so far, as the company reported nearly $25 billion in revenue from services in Q3 2024 alone. Ads are nothing new for Apple. The company has been trying to increase its advertising revenue by placing ads in the App Store, Apple News, and the Stocks app.

Gurman reports that although Apple has considered bringing ads to Maps in the past, it has begun giving the idea serious thought. The initial plan, which is still under consideration, was for ads in Maps to work similarly to those in Google Maps, where businesses pay to appear higher in search results. Apple's latest plan builds on Google's approach.

There is no timeline for when this will launch on Maps, but that hasn't stopped angry and disappointed reactions.

Angry users react as Apple reportedly considers bringing ads to Apple Maps

In an effort to boost service revenue, Apple is reportedly considering adding ads to Apple Maps, prompting backlash from users.

www.neowin.net

 

[nickstar1]

You can make money different ways!!!!!!! I'm so sick and tired of these companies shoving advertisements down paid users throats.

 

[Marko :)]

You can make money different ways!!!!!!! I'm so sick and tired of these companies shoving advertisements down paid users throats.

Like they don't make enough money already...

 

[nickstar1]

Like they don't make enough money already...

same thing with norton/Gen digital hope they make the money and choke on it POS'ES

 

[Digmor Crusher]

Advertising ruins everything.

 

[nickstar1]

i am having issues with videos playing on IOS with adguard youtube videos hang and do not load

 

[rashmi]

i am having issues with videos playing on IOS with adguard youtube videos hang and do not load

I have AdGuard Premium with AdGuard filters (ads, tracking, social media, annoyance), uBlock Origin Badware Risks filter, Peter Lowe's filter, and Cloudflare Zero Trust DNS on two iPads. There are no issues with YouTube videos on Safari, Vivaldi, or the YouTube app.

 

[Virtuoso]

Some Apple users will complain but ultimately Apple users are never leaving their iphones, so Apple will move ahead with advertisements.

 

[nickstar1]

Some Apple users will complain but ultimately Apple users are never leaving their iphones, so Apple will move ahead with advertisements.

i just might come next upgrade.

 

[oldschool]

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