- Aug 17, 2017
- 1,609
Apple is reportedly considering ways to push the price of the high-end iPhone even higher. Rather than simply re-branding Pro Max to Ultra, Apple is discussing adding an ‘Ultra’ high-end model above the Pro Max as soon as 2024, or the iPhone 16 lineup. That’s according to Mark Gurman in his latest Power On newsletter for Bloomberg. The new model would help increase iPhone average selling price even higher, with Tim Cook hinting on this week’s earnings call that consumers are willing to pay more for the best phone. Apple has steadily raised the price of its best-specced iPhone model, beginning with the jump to the $999 iPhone X in 2017. Then, it added a Max screen size to the lineup starting in 2018, to bump up the price to $1099 for consumers wanting the biggest display and best battery life iPhone. Add in the 1 TB storage option first introduced with iPhone 13 Pro, and the best iPhone today is priced at $1599.
Apple may add ultra high-end iPhone model in 2024, even more expensive than current Pro Max
Apple is reportedly considering ways to push the price of the high-end iPhone even higher. Rather than simply re-branding Pro Max to Ultra, Apple is discussing adding an ‘Ultra’ high-end model above the Pro Max as soon as 2024, or the iPhone 16 lineup. That’s according to Mark Gurman in his...
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