Really there are less free products users than paid ones?
As rightly said above, these are garbage stats to provided to the general public. Participant numbers, scores and distribution being questionable.
I just found out that AVAST Free antivirus have more than
300 million downloads on download.com, let alone other sources and other free AV stats
How can we easily believe that paid users outnumber free users by those freaking percentages. Yeah, some might use a combination of free and paid, but that does not bring down the gap significantly, since they're talking about paid AVs, not all paid security products.
The only place I can estimate that huge use of paid softwares, besides testers, is the ecosystem of Corporates and business facilities.