Every time we have one of these polls about which is best, almost everyone votes for the product known to have to best protection according to AV testing sites which doesn't prove anything when it comes to the individual user.
Things to consider are system impact, false positives, price, support, features, etc.
So if you are a gamer or you like to experience the full potential of your system's speed then Kaspersky would not be a good choice since it will cause your system to have lags which can get on your last nerve.
The best option would be to use a free AV with Windows Firewall. If you watch your own actions when it comes to downloading and running files and utilize UAC, then you will not need a product with the highest detection rate. If you are a reckless user then use the money that you could pay for a security product to take educational classes about PC security, if you learn then you will never have to worry about wasting money again. Just just remember there is no hope for reckless users no matter if they buy the highest price PC security product, they will get infected.
Enjoy!!