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BullGuard has joined Avira as part of NortonLifeLock
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<blockquote data-quote="ForgottenSeer 89360" data-source="post: 929314"><p>Even if Microsoft really does steal the show, this doesn't affect the existence of other vendors. They have marketing departments that chase incentives and it's not like they can't do anything. Most of them have been around since the past century and have survived a lot more than Covid and someone outperforming their sales team.</p><p>Adidas and Nike also hold a huge piece of the pie on clothing, but Under Armour and other local brands haven't disappeared, have they?</p><p>The acquisition of Bullguard is more tied to a personal gain and Covid loss, amongst other factors. They are a London-based company and we are very severely affected.</p><p>Mergers have happened way before MS Defender was even a thing and biggest mergers in all industries usually happen when there is a recession. This is the reason for Whirlpool and Electrolux for example to hold 50% of the market share today, because they have acquired tens of brands when they have been unstable financially.</p><p></p><p>This is my last message on this subject.</p></blockquote><p></p>
[QUOTE="ForgottenSeer 89360, post: 929314"] Even if Microsoft really does steal the show, this doesn't affect the existence of other vendors. They have marketing departments that chase incentives and it's not like they can't do anything. Most of them have been around since the past century and have survived a lot more than Covid and someone outperforming their sales team. Adidas and Nike also hold a huge piece of the pie on clothing, but Under Armour and other local brands haven't disappeared, have they? The acquisition of Bullguard is more tied to a personal gain and Covid loss, amongst other factors. They are a London-based company and we are very severely affected. Mergers have happened way before MS Defender was even a thing and biggest mergers in all industries usually happen when there is a recession. This is the reason for Whirlpool and Electrolux for example to hold 50% of the market share today, because they have acquired tens of brands when they have been unstable financially. This is my last message on this subject. [/QUOTE]
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