Chief of Nutella, Pietro Ferrero Has Died

Ink

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Ferrero chocolate boss Pietro Ferrero dies in South Africa

Pietro Ferrero, industrialist, was born on September 11, 1963. He died on April 18, 2011, aged 47.

His success was assured, however, when in 1964 he refined his father's recipe to make a spread he named Nutella. In the decades since, it has become Italy's comfort food of choice, associated with such key concepts in the national character as childhood and self-indulgence.

When unfounded rumours circulated recently that European regulators were planning to ban it as unhealthy, members of the cabinet sprang to its defence.
...
While Pietro shared the family's reserved disposition, he was regarded as one of Italy's most promising young managers, and was a director of both Deutsche Bank and Mediobanca. His chief passion was cycling, and he often trained and competed in races around the hills of Piedmont and in the Dolomites.

He died after seemingly suffering a heart attack while out cycling during a business trip to South Africa.
 

jamescv7

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Oh, I was having like a sweet tooth before its long time ago that Nutella was my favorite chocolate spread.
 
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WinAndLinuxTutorials

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Aug 23, 2011
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Sad do hear this. :(
But thank you for reminding me to tell my parents to buy me Nutella, I just called them on the phone for that! :p
 
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Exterminator

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Sad to hear :( My kids loved it! I loved it too when they were little and my wife was working.
 
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aztony

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Pietro Ferrero, industrialist, was born on September 11, 1963. His success was assured, however, when in 1964 he refined his father's recipe to make a spread he named Nutella.
Born in 1963 and refined his father's recipe in 1964 at roughly a year old, he must've been exceptional.
 
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D

Deleted member 178

I'm a massive Nutella addict, I buy the large size jars of it and eat straight from it with a spoon. (Shortly after feeling sick but I can't resist the taste :p)

thought i was alone to do that crazy stuff , seems not ^^

the best is for me to put Nutella with hot banana's slice between 2 pieces of lightly grilled hotdog's breads ^^
 
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sunil22

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Oct 4, 2013
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So sad to hear :( as Nutella has been in the house from so many years a name on very body tongue . May god bless him and RIP :(
 
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Venustus

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I grew up with it as a child!
RIP..
 

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