Chrome's New Ad Blocker Settings

[Faybert]

Starting tomorrow, February 15, Google will begin to block certain types of online ads using a new built-in ad blocking technology it announced last June.

Below are the basic things a user needs to know about Chrome's new ad blocker, along with a few screenshots showing what controls Google will make available to users.

⇒ Chrome's ad blocker utilizes a blacklist of sites with intrusive ads.
⇒ When a site loads, Chrome checks to see if the site's domain is on this blacklist.
⇒ If the site is not on the blacklist, Chrome will display all ads.
⇒ If the site is on the blacklist, Chrome will block ALL ADS on the site.
⇒ To block all adds, Chrome uses advertising domains found in the public EasyList filter to detect and prevent ads from getting loaded in Chrome at the network level.
⇒ A site lands on the Chrome blacklist if it does not show ads according to the Better Ads Standard. A list of unacceptable ads is available here.
⇒ Google has created the Ad Experience Report for website owners.
⇒ Website owners who registered their domains with the Google Search Console service can access the Ad Experience Report for a review of their site's ads status.
⇒ Google periodically scans all domains for how they display ads.
⇒ Once Google detects that a site uses unacceptable ads, a site is added to the Chrome blacklist, and a notification is displayed in the Ad Experience Report.
⇒ Website owners have 30 days to fix problematic ads and request a reevaluation via the Ad Experience Report.
⇒ Website owners can also request a review of their sites if they've passed the 30-day deadline and Chrome is already blocking all ads on their domains.
⇒ Google plans to roll out this new ad blocking system starting February 15.
⇒ Not all Chrome user will receive this new ad blocker right away.
⇒ An "Ads" section has been added in the Chrome settings panel at chrome://settings/content


⇒ Clicking the "Ads" option, users can enabling or disabling the ad blocker at chrome://settings/content/ads


⇒ Clicking the URL info icon, and then clicking "Site Settings" provides access to more ad-blocking-related options.


⇒ Users can allow or block ads on a per-domain level.


⇒ Once the ad blocker is active, it will show a notification similar to the one used by Chrome's popup blocker, letting the user know that ads are being blocked on a domain.

Full article: Chrome's New Ad Blocker Settings [Images]

 

[SearchLight]

Great idea but does anyone know how to turn it off from within the browser?
I prefer to use AdGuard.

 

[TairikuOkami]

So when Chrome checks now, what websites you visit and report it back to Google, people will be actually happy about it, a nice move.

 

[Ink]

Great idea but does anyone know how to turn it off from within the browser?
I prefer to use AdGuard.

Check the source.
BC writes "Clicking the "Ads" option, users can enable or disable the ad blocker at chrome://settings/content/ads".

You can configure Chrome for all sites at chrome://settings/content
Help: Change site permissions - Computer - Google Chrome Help

 

[Windows_Security]

Updated to 64.0.3282.167 but chrome://settings/content shows no ads option. Entering the full adres (with /ads) shows a blank page

 

[HarborFront]

Nothing on my Chrome 64.0.3282.167. I rather turned it off and use my other adblockers so one less for Google to track me

 

[WinXPert]

I can live without that

 

[Ink]

I can live without that

See how it works: Chromium Blog: Under the hood: How Chrome's ad filtering works
Further: Adblock Plus and (a little) more: What will Google Chrome’s new ad filter actually block? We investigate...

Like it or not they're doing something rather than nothing. So while it will not impact you, with an installed adblocker, it does help to make web browsing a little cleaner for Chrome users.

 

[Prorootect]

Google Chrome's Ad Blocker: Friend or Foe of Online Advertising?: cmswire.com: Google Chrome's Ad Blocker: Friend or Foe of Online Advertising?
...
Benefitting Web Users or Benefitting Google?
Jeremy Tillman is director of product and business operations at Ghostery, a provider of a free privacy browser extension, which is owned by German web company Cliqz.

Tillman said the Google Chrome built-in ad blocker is less about improving the browsing experience for users and more about forcing publishers and advertisers towards ad standards that benefit Google. “The fact that it is threatening to block all ads on pages that fail to meet its standards within 30 days seems like an obvious ploy to move more publishers to Google’s advertising platforms, which relies on deep and exhaustive data collection that Google has no incentive to curb,” he said.

He added that the new Chrome feature is less of an ad blocker and more of an ad enforcer that, by Google’s own admission, will only impact one percent of all publishers. Tillman also believes this will do very little to dissuade users who are tired of slow, cluttered websites harvesting their data from installing privacy tools and ad blockers.

“If anything, Chrome’s ad blocker normalizes the need for tools to help users protect themselves against all the unseen costs of browsing the web,” he said. ...
... read MORE at the website...

 

[SearchLight]

See how it works: Chromium Blog: Under the hood: How Chrome's ad filtering works
Further: Adblock Plus and (a little) more: What will Google Chrome’s new ad filter actually block? We investigate...

Like it or not they're doing something rather than nothing. So while it will not impact you, with an installed adblocker, it does help to make web browsing a little cleaner for Chrome users.

OK but I rather use my own Ad Blocker, so how do I turn off Google's in Chrome?

 

[HarborFront]

The ads feature is in Chrome browser now. It's off by default