We definetly have a different view on this, which is fine
most people dont have a clue what the TOS are or who Google are selling your data to - for that reason, it makes no difference at all who is taking all the data, its still being taken & used. (have you read them? - do you know where it all goes? - did you know you were still being tracked even with it all turned off?)
Facebook have already had their time in the news for such practices (more to come - FB are able to track users 24/7 even if account & app is deleted/deactivated), so has Twitter - ...keep an eye on the news in the next few months, expect more of Google (& Amazon) to be hitting the headlines for such privacy/data related breaches.
These companies are not offering security, you are the product they are selling.
Google is 'The Worst' of them all.
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To bring it back to the Topic, Deny all - Deny Everything.
Ive not used a traditional AV for a very long time now.
I recommend Qubes OS too.