Google this week
announced several new security features for its G Suite services, and the most notable for Gmail users is a pilot of an email specification that allows brand logos to display within authenticated emails.
Brand Indications for Message Identification (BIMI) is developed by the AuthIndicators Working Group, and requires emails to pass Google's anti-abuse validation, after which it brands the incoming message with a logo of the company that sent it.
Our BIMI pilot will enable organizations, who authenticate their emails using DMARC, to validate ownership of their corporate logos and securely transmit them to Google. Once these authenticated emails pass all of our other anti-abuse checks, Gmail will start displaying the logo in existing avatar slots in the Gmail UI.
