Google is extending its Instant App experience to now includes select games in the Google Play Store. Called "Google Play Instant," the new feature allows Android users to play game demos by clicking on a link instead of actually downloading and installing the full app. This is an added convenience for Android device owners, and should also benefit developers who can more easily tempt users with their games.
"With Google Play Instant, you can just tap and try a game without having to download it first—whether you’re looking to storm a castle on Clash Royale or become a wordmaster with Words with Friends 2. Google Play Instant experiences will be available in the Google Play Store, the Google Play Games app, or wherever game links are shared," Google explained in a blog post announcing the feature.
