Google refuses to give up, relaunches Google+

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Back in March of this year, Google spun off its Google+ services Hangouts, Photos, and Streams, after receiving lackluster usage of the social networking site. However, it seems the search giant isn't giving up anytime soon on the project. It has actually recently revamped the website, in an announcement today on its blog.

The redesigned version of Google+ is reportedly based on making things simple and easy, and listening to what its users really wanted. It will now focus on two existing features: "Communities" and "Collections." Communities is a forum-like feature that lets people interact with each other on certain topics of interest. Meanwhile, Collections is a function that lets you "immerse yourself in content about topics like surfing or tiny tilt-shift photography scenes."
Furthermore, Google+'s website has been redesigned to run more smoothly on various spaces on the web and mobile devices like iOS and Android. Luke Wroblewski, Google's product manager states:

The new Google+ also makes it easier to post, search, connect, and keep up with great content in a fully redesigned home stream. And we’ve worked hard to make our new web experience load fast and work beautifully on devices of all sizes.

The update is currently opt-in, by signing in and clicking on "Let's Go," upon seeing a prompt. However, it will soon be rolled out to more users in the future.

Source: Google (1) (2) via Quartz
 
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As we all know the typical social networking site is already been covered by Facebook and Twitter so Google+ relaunch with a twist concept is a good idea at all.
 
@frogboy: Well that should depend on the countries where some social networking sites prefer underdog than Facebook and Twitter, but of course in such majority audience we know it already. ;)
 
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