Apple is not planning to change its
App Store rules to accommodate the "
Hey" email app that's at the
center of a major discussion about Apple's App Store fees and rules, Apple marketing chief
Phil Schiller told
TechCrunch this afternoon.
Schiller says that there are "many things" that Hey's developers could do to make the app work within the existing App Store rules, and Apple would "love for them to do that."
Hey, an email app created by the team that developed Basecamp, is
priced at $99 per year. Subscriptions for the service need to be purchased on the Hey website and are not offered in app because Hey's developers don't want to pay a 30 percent cut to Apple.
The current incarnation of the app offers no in-app purchases and no signup options. The app opens straight to a login screen that lets users know that they can't subscribe to the service in the app. Because Apple does not allow for outside links that skirt its in-app purchase options, Hey also offers no link to the website where users can sign up.