Intel is killing off the McAfee brand name

[ZeroDay]

Content source

http://thenextweb.com/insider/2014/01/07/intel-ceo-brian-krzanich-announces-mcafee-brand-name-will-replaced-intel-security/

At CES 2014 today, Intel CEO Brian Krzanich announced the McAfee brand name will be phased out and replaced by “Intel Security,” which will identify Intel products and services in the security segment. The rebranding will begin immediately, but the transition will take up to a year before it is complete.

Intel also said that the process would happen “as new products are introduced.” This would suggest that whenever Intel releases the next version of every McAfee product, only then will it be branded Intel Security.

Intel’s security products won’t be getting a completely new logo, just a new brand name. The red shield, which Intel says represents “the core values of security and protection” will remain.

Intel first announced plans to acquire McAfee in August 2010 for $7.7 billion in cash. The chip company paid $48 a share for McAfee, a whopping 60 percent premium for the antivirus software maker.

Rebrandings like these are standard practice, and usually occur a few years after the initial acquisition. Nevertheless, we can’t help but wonder if the antics of John McAfee, who founded the company but hasn’t worked there in years, helped push Intel to speed up the process.

McAfee will continue to operate as a wholly-owned subsidiary of Intel, with employees working side-by-side Intel employees. The mission statement remains as well: “Intel aims to provide ubiquitous security and identity protection for individuals and businesses on all computing devices, and lead the industry by enabling a safe digital experience for every person on Earth.”

Krzanich also announced plans to offer elements of McAfee’s security solutions for mobile devices for free. This includes its data and device protection solutions for iPhone, iPad, and Android devices.

Unfortunately, exact timing was not shared and Intel merely said more details would be announced in the coming months. We can only assume the company wants to rebrand its products before releasing them for free.

Here’s John McAfee himself in an unforgettable video from last year, littered with NSFW language, which pretty much sums up his relationship with the software.

http://thenextweb.com/insider/2014/...afee-brand-name-will-replaced-intel-security/

 

[Jack]

Hopefully Intel will be able to design a better zero day protection than McAfee has..... Intel is a highly respectable name so using their brand instead of McAfee is a good idea.

 

[Deleted member 178]

i agree, especially after the John McAffee's adventures, better cut off the relations with this kind of advertisements ^^

 

[ZeroDay]

i agree, especially after the John McAffee's adventures, better cut off the relations with this kind of advertisements ^^

John McAffee's AKA Charlie sheens long lost dad lol. I hope Intel improve the product.

 

[Petrovic]

 

[ZeroDay]

Haha! Yeah I've seen that before, thanks for reminding me about it. I think he's hilarious. Bit of a legend really. Made his money and knows how to enjoy it, good for him

 

[Deleted member 178]

Awesome guy ^^

"no one have to use Xhamster" muhahahaha

 

[Exterminator]

I think it's a move that Intel almost had to make.Personally I see something form McAfee I don't take a second look.Lets hope Intel can improve it to make it competitive with some of the bigger names.They sure have the resources to do so.

 

[Deleted member 178]

Intel will integrate the AV in their chips , so they will say "Badbios is useless against us"

Panda's CEO is 100% sure it may works ^^

 

[Exterminator]

Panda's CEO has nothing on Big Mac.I think if Big Mac said it was 100% I would believe him.

 

[cruelsister]

Intel purchased Mcafee for over 7.6 billion dollars over 3 years ago with the promise to shareholders that they would at a minimum enhance detection capabilities, but optimally would incorporate the product somehow on their chips. To the best of my knowledge they haven't even kept up with normal attrition in regards to employment, no less diverting funds to make the product even adequate.

So finally Intel will spend some of their cash hoard (over 150 billion USD) in advertising and Logo change (hope it will be pretty). I'm sure Palo Alto is shaking in their boots.

 

[Dima007]

Intel is distancing itself from the name of its top security product, McAfee, after years of having its name dragged through the mud thanks to the misadventures of its founder, John McAfee.


Intel which bought McAfee in 2010, will rebrand its subsidiary as Intel Security. But Intel will keep the logo we all know well -- that red shield that lives on many of our computers' toolbars.


The announcement was made Monday by Intel CEO Brian Krzanich at the Computer Electronics Show in Las Vegas.

In 2012, the company told CNNMoney that it had no intention of changing the McAfee name because "customers understand the separation that takes place." But the turnaround was expected since last month, when McAfee Chief Marketing Officer Penny Baldwin told Adweek the company would "see massive change" in "packaging and names."

Related story: Zuckerberg rarely says the word 'privacy'

John McAfee started the antivirus firm in 1987 as McAfee Associates and left in 1994 with about $100 million in his pocket. He stayed in the headlines for years for his bored millionaire antics: flying in tiny open-cockpit kite-planes, escaping a wrongful death lawsuit by fleeing to Belize and even starting a bacteria-research lab in the jungles of Central America.

Read more: http://money.cnn.com/2014/01/07/technology/security/intel-mcafee/

 

[Petrovic]

John McAfee says he is elated by Intel's decision to drop his name from their software

The reaction should come as no surprise. Last year Mr McAfee released a video showing how to "uninstall" the firm's anti-virus software by blasting a laptop with a bullet.
http://www.bbc.co.uk/news/technology-25631183