Intel has been pushing its Ultrabook thin-and-light laptop design specs for several months now and a number of companies like HP, Lenovo, Asus, Samsung and others have released notebooks that follow the Ultrabook requirements. Now Intel is going to be pushing its Ultrabook philosophy in a more general way via a new marketing and advertising campaign.
Today,
Intel revealed its plans for the campaign, titled "A New Era of Computing". It will include a series of TV ads, such as the one above that spoofs spaghetti Western movies. The ad tries to show that an Ultrabook-based notebook is faster than the "old fashioned" laptop.
Sources.
