Serious Discussion MalwareFox - K7 Clone

I was browsing Softpedia and saw Malwarefox. Never heard of it before so my curiosity kicks in.
To my surprise, it's exactly a rebranded K7 Ultimate. Same Cerebro Engine,Same sigs,different name and pricing.

Just go direct to the original if this is the case.
Well that’s a white label. Nothing new.
 
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Because licensing an engine still requires a fair amount of work around UI, integration, help files, installer, extra features and so on.

White label doesn’t require all that.
Yes those points are valid and made sense as we are in this cyber field.
But if I'm the consumer and this is all I get, likely I'll stay away from the rebrands.

The ideal way to do it for me is like Emsisoft and GData, the heavy lifting is by BD engine combined with their own. At least they still offer something unique.