When Anthropic disclosed earlier this month that it would be applying a statistical word-choice watermark to its Claude text output, the company noted that at least 190 AI providers have agreed to abide by Europe's AI transparency rules.
One such company is Microsoft, which has been applying its own form of watermarking to images created with the assistance of AI in its Paint and Photos applications for Windows.
Xusheng Li, a software developer at Vector 35, recently published an analysis of Microsoft's approach, which the Windows biz previously disclosed in the Paint and Photos documentation but did not detail.
"Microsoft Paint and Photos embed a server-issued GUID as an invisible watermark in locally generated AI images," Li explained in a LinkedIn post. "Your prompt is sent to Microsoft for moderation, and the returned GUID is encoded into the pixels."
Li notes that the invisible GUID watermark – a 16-byte integer – is distinct from the visible watermark option that Microsoft provides to users of its Paint software and Microsoft 365 AI features.
If Microsoft associates each prompt with the user who sent it, then the company could in theory identify users by referring to the watermark in an image. Long ago, manufacturers of laser printers implemented this sort of tracking and the practice alarmed privacy advocates when it came to light.

