- Apr 24, 2016
Pretty much every browser maker but Google has pushed back against FLoC.
What you need to know
The majority of criticism from the companies revolves around transparancy and how much data FLoC shares with sites. It's unclear how this many browsers turning it down will affect FLoC going forward.
- Vivaldi, Mozilla, and Brave have come out with strong statements against Google's FLoC.
- FLoC uses your data to place you into groups for the purpose of advertising.
- Microsoft also commented on FLoC, and appears to be against it.