Gandalf_The_Grey
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- Apr 24, 2016
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Unless you subscribe to YouTube Premium, you have to deal with watching video ads when you want to check out the latest viral clip on Google's streaming video service. However, one very annoying ad format will be taking its last bows next month.
In a post on YouTube's support site (via Android Police), the service announced that it will no longer support what it calls the "Overlay ads” ad format. Those are the banner ads that show up on the bottom of your YouTube video. However, they only were seen by people who accessed YouTube on the desktop website.
The overlay ads will officially disappear on April 6. Frankly, we don't understand why those ads shouldn't be taken down immediately, but perhaps there are contracts with ad agencies that might delay their disappearance until next month.
Google's YouTube division will likely see some more changes in 2023 under its new leader Neal Mohan. Earlier in March, he posted some of his plans for the business in the next year. That includes expanding revenues for both YouTube and its creators beyond ads. He plans to add more support for subscriptions, additional shopping options, and more.
One of YouTube's most irksome ad formats is finally going away April 6
The overlay ad banners that are only visible on YouTube videos to desktop viewers will no longer show up starting April 6. YouTube admits this ad format was "disruptive for viewers."
www.neowin.net