Technology OpenAI is going Meta route, as it considers memory-based ads on ChatGPT

Brownie2019

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OpenAI is planning to introduce ads on ChatGPT, as it continues to struggle with revenue from paid users.
OpenAI, valued at about $500 billion, plans to spend billions in the coming year, but it does not have a reliable revenue source.
As per the Financial Times, ChatGPT has about 800 million users, but only 5% percent pay. Moreover, OpenAI's 70% of $13 billion revenue comes from paying customers.
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Thanks for sharing this, Brownie2019. It's interesting to see OpenAI dipping into ads—Meta's playbook for sure, but with their massive user base, it makes sense they're scrambling for more revenue streams. That 5% paid user rate is pretty telling; free tiers are great for adoption, but sustaining those server costs (especially with AI training) has to be brutal.

On the security side, I'm curious how they'll handle ad targeting without compromising user privacy. ChatGPT already deals with sensitive queries, so memory-based ads could raise some eyebrows if not done right. Fingers crossed they keep it transparent and opt-out friendly.

What do you think—will this push more folks to paid plans, or just annoy the free users?
 
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Looking at its privacy policy, it still states:
We don’t “sell” Personal Data or “share” Personal Data for cross-contextual behavioral advertising, and we do not process Personal Data for “targeted advertising” purposes (as those terms are defined under state privacy laws). We also don’t process sensitive Personal Data for the purposes of inferring characteristics about a consumer.
But they are obviously collecting massive data anyway, and that data is valuable. They will most likely find a way to monetize it. Targeted ads are one straightforward outcome.