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A mixed team of security researchers from Google, PayPal, Samsung, and Arizona State University has spent an entire year analyzing the phishing landscape and how users interact with phishing pages.

In a mammoth project that involved analyzing 22,553,707 user visits to 404,628 phishing pages, the research team has been able to gather some of the deepest insights into how phishing campaigns work.

"We find that the average phishing attack spans 21 hours between the first and last victim visit, and that the detection of each attack by anti-phishing entities occurs on average nine hours after the first victim visit," the research team wrote in a report they are scheduled to present at the USENIX security conference this month. "Once detected, a further seven hours elapse prior to peak mitigation by browser-based warnings."
The full academic study, entitled "Sunrise to Sunset: Analyzing the End-to-end Life Cycle and Effectiveness of Phishing Attacks at Scale," is available for download as a PDF.
 
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