Qualcomm adds 'Premium Experiences' to Snapdragon 7+ Gen2


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Aug 17, 2014
Qualcomm has launched the Snapdragon 7+ Gen 2 mobile platform, which it claims gives some of the bang of its high-end Snapdragon 8 series, but for handsets carrying a less hefty price tag.

According to the mobile chipmaker, the Snapdragon 7+ Gen 2 offers up the usual improvements smartphone buyers have come to expect, including performance gains across the CPU and GPU, as well as better power efficiency.

The new chipset replaces the existing Snapdragon 7 Gen 1 as Qualcomm’s “high tier” smartphone platform, targeting handsets in the $400 to $600 range. But for the avoidance of confusion, that doesn’t make it the company’s top-of-the-line brand, which is instead the “premium” Snapdragon 8 series.

Qualcomm director for Product Management, Cindy Lei, told us: “We bring together the best in class technology in our Snapdragon 8 series, and that shapes the way our users play, interact and express themselves. And then we take select premium experiences, and we bring them into our other Snapdragon tiers so everybody can enjoy the power and the promise of Snapdragon excellence.”


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