marg...hello yes I noticed that recently. Did you try the setting in 360 for blocking the ads? I am running in a user account right now and 360 doesn't show the settings. I think the ad setting is in the main settings area, but you have to be in an admin account to change 360 settings. This might be a new thing with 360 I don't know. I always used an admin account until about a week ago.
I am using NoVirusThanks Exe Radar Pro to block the process, called PromoUtil.exe. If nothing else, NVT ERP is good to have to block processes. If you want to try it, just ask if you have questions.
I also blocked the internet connection in Comodo Firewall, so I don't know which is actually blocking the ads, but one of them did stop them and the normal ads in the main GUI at the bottom.