- Oct 3, 2012
- 472
For the first time since the internet's inception, Black Friday saw online sales for the coveted shopping day surpass $1 billion. Eager bargain hunters spent an accumulative of $1.042 billion online the day after Thanksgiving, representing a 26 percent increase in spending online compared to last year's Black Friday.
According to figures released by market analyst ComScore, online shopping on Thanksgiving Day also increased by generating $633 million in receipts, which is a 32 percent increase over Thanksgiving, 2011.
"Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel -- particularly among those who prefer to avoid crowds at the stores," ComScore Chairman Gian Fulgoni said. "Coupled with early reports indicating that Black Friday sales in retail stores were down 1.8 percent, we can now confidently call it a multi-channel marketing phenomenon."
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According to figures released by market analyst ComScore, online shopping on Thanksgiving Day also increased by generating $633 million in receipts, which is a 32 percent increase over Thanksgiving, 2011.
"Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel -- particularly among those who prefer to avoid crowds at the stores," ComScore Chairman Gian Fulgoni said. "Coupled with early reports indicating that Black Friday sales in retail stores were down 1.8 percent, we can now confidently call it a multi-channel marketing phenomenon."
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