Reddit removes Opt-out of Personalised Ads for users


Thread author
Staff Member
Jan 8, 2011
Among the most controversial, the company will no longer allow users to opt out of ad personalization based on their Reddit activity and started a program that lets users exchange virtual rewards for their posts for real money.

On Wednesday, Reddit announced plans to "improve ad performance," including by preventing users from opting out of personalized ads except for in "select countries." Reddit didn't specify which countries are excluded, but the exceptions could include countries falling under the European Union's General Data Protection Regulation. Reddit spokesperson Sierra Gamelgaard declined to provide further clarification when reached by Ars Technica for comment.
Still, Reddit users have expressed concern over suddenly losing a privacy control they've long had. Meanwhile, Reddit's policy update aligns with its outspoken goals to become profitable and its plans to eventually go public. Reddit has already sacrificed other aspects of the user experience, as well as some community trust, in an effort to drive revenue. Reddit declined to provide comment regarding privacy concerns related to this latest update.

Other privacy policy changes announced Wednesday include allowing users to choose to see "fewer" ads regarding alcohol, dating, gambling, pregnancy and parenting, and weight loss. Reddit didn't commit to all ads being removed initially since its system of "manual tagging and machine learning to classify the ads" may not be totally accurate at first. Snoo-tuh said things should get more accurate "over time," though.
Also this week, Reddit announced its Contributor Program, launching in the US only for now. Reddit users with 100–4,999 karma can earn $0.90 per gold received. Users with over 5,000 karma can get $1 per gold received. Users can pay for gold to award to other users.


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