- Jan 8, 2011
Among the most controversial, the company will no longer allow users to opt out of ad personalization based on their Reddit activity and started a program that lets users exchange virtual rewards for their posts for real money.
On Wednesday, Reddit announced plans to "improve ad performance," including by preventing users from opting out of personalized ads except for in "select countries." Reddit didn't specify which countries are excluded, but the exceptions could include countries falling under the European Union's General Data Protection Regulation. Reddit spokesperson Sierra Gamelgaard declined to provide further clarification when reached by Ars Technica for comment.
Still, Reddit users have expressed concern over suddenly losing a privacy control they've long had. Meanwhile, Reddit's policy update aligns with its outspoken goals to become profitable and its plans to eventually go public. Reddit has already sacrificed other aspects of the user experience, as well as some community trust, in an effort to drive revenue. Reddit declined to provide comment regarding privacy concerns related to this latest update.