They are the pinnacle of Generic Product Labelling.WOW ! that involved at lot of brainstorming hahahahaha
Windows Phone - yes, it's a phone.
Windows 10 Mobile - yes, it's the mobile version of Windows 10
Anniversary Update - yes, it's the first major update
October 2018 Update - yes, the update is out in October 2018
Just in.. news from 2048: Announcing the Microsoft Car. It's a car... that you can drive.