Spawn

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Quoted from: Samsung has retired the Galaxy J branding, merging it with Galaxy A
In the past, the Galaxy J series has been Samsung’s ultra-affordable lineup.

As seen in Samsung’s promotional video, the Galaxy A series focuses on premium features and specs. Of course, these aspects won’t be at the same calibre as the ultra-premium Galaxy S and Note lines. The difference in quality does allow the South Korean company to keep its prices down.

As these two lines are merging, it’s unclear how Samsung plans to continue covering multiple price ranges. Chances are, Samsung will drop the price of certain Galaxy A-branded smartphones to fill in the gaps. By removing the Galaxy J brand, Samsung removes the stigma around buying a cheaper and lesser-specced handset.