For some reason, this thread has been hijacked and turned into a discussion about Behavior Blockers, and an argument regarding the capability of products produced and published by a security software vendor named ESET has rose from the ground. For an awkward reason, the primary cause of the incident is because of misinformation and a lack of understanding regarding how a particular product being bashed actually works. This does not surprise me one bit.
Exploit protection, ransomware protection, botnet protection, a Host Intrusion Prevention System.. All of it is "proactive" according to the definition of the word, and thus all of those components can be described with the adjective "proactive". Funnily enough, anyone who is incapable of comprehending this likely should not be in an English discussion telling people they are wrong for the use of their words, when they could have done a simple Google search and discovered that the adjective was being used correctly. It really is not that difficult, and I imagine that all members who are in active discussions about how a security product works on this forum are capable of using a basic search engine.
Furthermore, all of the above mentioned components which are present in ESET Smart Security (which is what the test the Original Poster,
@L0ckJaw linked to, included in the testing) can be described as forms of either "proactive protection", "behavioral-based protection", or even both. They are not labelled under a group dubbed "Behavior Blocker", "Behavior Shield", "Behavior Guard" or the alike, and they do not need to be labelled under a group dubbed those names. The group naming of the components does not remove the fact that all of them are indeed either "proactive", "behavioral based" or both.
Time and time again, threads get hijacked by people who spread misinformation and start arguments out of no where, likely because they want to show off and seem more important to other people - even though all you are doing by spreading misinformation is making yourself look like a fool. Time and time again, there is tons of misinformation polluted at the expense of this, primarily because the perpetrator does not understand what they are arguing nor usually possess any real-world experience in the security industry... especially when it comes down to how security software components might work. This has an effect on other people and is not fair on those who it has an effect on, because people browse forums and read content to learn more, correct themselves, and where applicable help others by contributing. When intentional, provoking, negative, contribution shows up by a particular select few clown individuals who think they know how things work better than those who work in the industry or the companies themselves, it ruins things for other people. They will justify it with any excuse they can come up with, recently the justification is tied to the local Malware Hub on this forum or a YouTube review.
These same people will not have an open-mind for learning more and being corrected, and thus will never ever change for as long as this is the case. This results in the same thing happening constantly, sometimes with a break in-between the incidents.
I see a pattern with ESET products and arguments and it is almost always the exact same individuals behind it, simply due to false statements being made about the capabilities of the product/s. It is perfectly fine to not be a fan of ESET as a vendor and/or their products, and it is perfectly fine to express your opinions just like everyone else has the ability to do so (as long as they follow the forum rules), but there is a distinct difference between expressing a personal opinion and consistently spreading misinformation and false statements about a particular vendor and their products, simply because you happen to favor to another vendor. If you want to express a personal opinion about you disliking a vendor or a product of theirs, then that is fine, but please, do not go around making false statements because the expense of this is confusion for other people who are minding their own business and are trying to learn more.
Eventually all the people who are affected one way or another by the same, repetitive individuals who are unable to accept that another vendor might have potential and good technology in another persons eyes (and thus feels it is mandatory to try and shove false statements down others people's throat), are going to get up and leave.