I've never heard of this "Antivirus" product before, however you can often get a good guess based on the GUI; the GUI reminds me of a fake AV/rogue product, especially how they set-up the support section - it does not look very reliable at the least, even if it is genuine and not fake. Although my opinions based on the GUI does not determine whether it really is genuine/clean (and works well) or not.
The best way to know if it is fake or not is to shove it on a Virtual Machine (or even better, a spare system dedicated to analysis/testing), and reverse engineer it while dynamically testing it - this way you can check if it really has any AV capabilities or if they are just lying while trying to dip their hands into peoples pockets.
Maybe
@roger_m has tested this before, he often tests new/unknown AV products on his host system, so he may have heard of this one before. (good chances he has, *fingers crossed*).
VT reports that the download link is clean. So at least it won't hurt you.
That doesn't mean it's automatically clean/safe, it could just be unknown to AV vendors out there and be packed to avoid static detection methods.