@Andy Ful
"Behavior Blocker" is normally used as a marketing gimmick.
Any AV technology which has the ability to dynamically block the behavior of executable code on the environment constitutes as "behavior blocking technology" because it is blocking behavior.
People can have their own interpretations of the terminology due to what they are used to when vendors explicitly use the marketing gimmick, but it doesn't change the fact that "behavior blocking" is the act of blocking behavior (whether specified as a rule by the user as part of a HIPS solution, automatically decided by the use of unsupervised ML which has generated information on how a particular program works over the duration of weeks in order to differentiate between the type of behavior it should allow or disallow, or specified by manually-planted algorithms).
"Behavior Blocking" is not outdated technology. Dynamic heuristics, sandboxing, etc. are all forms of "Behavior Blocking".
1. Dynamic heuristics might monitor what a program does and then decide it needs to be quarantined. Actions may have already occurred, but future actions have been prohibited. Behavior of the application which would have taken place at a later date has been blocked because the application was blocked in the end.
2. Sandboxing. Actions may be blocked entirely or slightly changed for redirection. In the event of redirection, the originally desired behavior was blocked in exchange for similar behavior which still allows the software requesting to do X, Y or Z to feel comfortable.
3. HIPS. The end user might be able to specify the type of behavior to be blocked or it might be automated for them with pre-configured rules (which may or may not even be tweakable). It's still a form of "behavior blocking".
The term "behavior blocking" refers to the blocking of behavior. It's been used as a marketing gimmick by several to refer to specific things but this doesn't eradicate the meaning of the words "behavior" and "blocking" or "blocking" and "behavior". If you're blocking behavior then you constitute as a "behavior blocker", irrespective of how much behavior you support blocking of or how you manage to achieve it. If behavior is being blocked, it's behavior blocking.
Capisci?