In my opinion, Ai/ML technology is already a "traditional approach" and has been for several years now - it goes without saying that many of the commonly-considered "traditional vendors" may have had Ai/ML technology dating back from the year 2012 or even prior to this point, long before any of the hype next-gen marketing came along.Do you think the traditional approach: BB, signatures can compete on that, or machine learning will be the way?
Dr.Web — innovative anti-virus technologies. Comprehensive protection from Internet threats.Dr.Web Cloud is also involved in the scanning process . When Dr.Web Cloud is enabled, scanning takes place using the latest signatures and machine learning-powered technologies directly from Doctor Web’s servers. Due to the fact that Dr.Web Cloud analyses the object’s unique hash sum, and not the object itself, the verdict is made almost instantly.
Source: Advanced protection technologies in Dr.Web 11.5The Russian anti-virus company Doctor Web has released Dr.Web Security Space and Dr.Web Anti-virus for Windows 11.5. With over a year in development, the updated version incorporates a variety of new threat neutralisation techniques, including those based on machine learning. Dr.Web innovations also provide better protection for UEFI firmware, which is gradually superseding BIOS.
As far as I know, Ai/ML technologies which are implemented into software in the security software market usually work by flagging samples which are ((x)% > trained data) or ((x)% < trained data).it means your AV gonna "learn" from attacks that it "failed" to protect you against. so it needs to fail to learn you know
They won't, it is why it is a niche market for geeks only.I would also say a good default-deny solution is the best at this time but not sure how common users would like it.