Why Brave is disabling Google's FLoC in the browser


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Aug 2, 2020
Blog: Why Brave Disables FLoC | Brave Browser
When Google announced FLoC, an attempt to replace interest-based advertising that is based on cookies with something else, it was clear from the get-go that Google's plans would fine heavy opposition. The Electronic Frontier Foundation published an article criticizing Google's take on the next generation of interest-based advertising, and DuckDuckGo updated its browser extension to block FLoC outright.

Several browser makers confirmed already that they won't support FLoC in their browsers, even if Chromium-based, because they believe it is a bad idea for user privacy.
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