Tech News X is testing a new ad format that connects posts with products

[Brownie2019]

Content source

https://techcrunch.com/2026/03/06/x-is-testing-a-new-ad-format-that-connects-posts-with-products/

X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test, spotted by an X user in Europe, displayed a suggestion to “Get Starlink” beneath a post from a user that said Starlink’s satellite service works great in Portugal. The link, when clicked, directed users to Starlink’s website.
X head of product Nikita Bier confirmed the test, responding, “Trying to make an ad product that isn’t an ad.”

Read more:

X is testing a new ad format that connects posts with products | TechCrunch

An ad test on X promotes Musk's Starlink beneath original content.

techcrunch.com

 

[Halp2001]

Interesting experiment: on one hand the ads feel more integrated, almost like a useful recommendation within the conversation. But at the same time it blurs the line between genuine opinion and marketing, which can create distrust. Innovative, yes… but with the risk of manipulating the authenticity of discussions.