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Chinese smartphone producer Xiaomi might be one of the most popular device makers in the country, but its fame might have been achieved through unlawful marketing strategies. Or at least that’s what industry regulators in China seem to believe.
According to a report coming out China Daily, an investigation has been initiated to assert whether Xiaomi is violating China’s new advertising law that bans the use of superlative adjectives when promoting products.

Xiaomi has apparently been caught red-handed using words like “the best” when describing some of its products online, and industry regulators will have none of that.

This is the first investigation that has been launched by the Beijing Administration for Industry and Commerce, after the said law became effective starting September 1.
 
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