First, it’s unclear yet whether this new policy, which is already
ruffling feathers online and, if we’re going to bet, is set to be
extremely unpopular with users, is going to stick. YouTube will undoubtedly be monitoring the reaction to the “experiment,” and if it sees a mass exodus, especially of casual viewers unwilling to shell out $11.99 a month, it may want to stop the experiment in its tracks.
If YouTube decides to make the ban on ad blockers part of its standard policy, then users should brace themselves for some turbulence. Ad blockers and YouTube will be locked in a
perpetual game of cat and mouse, trying to outsmart each other. And, since ad blockers have been refining their techniques for evading detection for quite some time, it’s unlikely that YouTube could enforce a blanket ban without a resistance from ad blockers, and a strong resistance at that.