UltaReview.store ‘Ulta Beauty Reviewer’ Is A TOTAL SCAM
Written by: Thomas Orsolya
Published on:
A new website called UltaReview.store is circulating across social media, claiming to offer an exclusive “Ulta Beauty Reviewer Program.” According to the page, users can sign up, answer a few questions, and begin receiving Ulta Beauty products to review from home. The offer looks polished, official, and unbelievably simple. But it is a complete scam.
This article breaks down the entire scheme, explains how scammers profit from it, and provides step-by-step guidance for anyone who may have already given away personal information.
Scam Overview
UltaReview.store is designed to look like a legitimate program from Ulta Beauty. The scam uses Ulta’s logo, brand colors, and similar typography to mimic the appearance of an official promotion. The entire layout is intentionally sleek and minimalistic to appear trustworthy, while subtle prompts and attention-grabbing headlines guide users toward sharing their personal information.
The page claims that the process is easy:
Click “Start Review.”
Enter your email and basic details.
Answer a few questions.
Check eligibility.
Begin receiving Ulta products to test.
The simplicity of these steps is a psychological tactic. Scammers know that the easier it looks, the more people will join without questioning the legitimacy. The site exploits the growing trend of influencer marketing, product testing, and brand-review opportunities. Many people have seen legitimate sampling programs online, and UltaReview.store attempts to ride that wave of credibility.
However, a closer look reveals immediate red flags.
No Connection to Ulta Beauty
Ulta Beauty does not own or endorse this program. The company does not use the domain UltaReview.store for any official promotions, nor does it offer consumer-facing “reviewer enrollment” through third-party websites. Any real sampling program would:
be hosted on Ulta’s verified domain (ulta.com),
require authenticated account information,
include a detailed privacy policy,
follow FTC compliance rules,
and clearly outline terms of participation.
UltaReview.store provides none of these.
Fake Trustpilot Reviews
The site displays fabricated reviews pulled from a generic template intended to look like Trustpilot entries. The star icons, formatting, names, and timestamps are all designed to mimic legitimate customer feedback, but there is no proof these people exist. Real Trustpilot reviews would link to genuine profiles with verifiable activity.
These artificial testimonials are a well-known scam tactic to build false social proof. Scammers rely heavily on perceived legitimacy to push users deeper into their funnel.
Data Harvesting Scheme
The true goal of the scam is not to provide beauty products but to capture:
email addresses,
names,
demographics,
browsing behavior,
and potentially phone numbers or payment information.
Once a user enters their details, they are funneled through a sequence of unrelated promotional pages and “offer walls.” Every time a user completes one of these offers, the scam operator receives an affiliate commission. These commissions typically range from a few cents to several dollars per action, depending on:
clicks,
sign-ups,
downloads,
trial subscriptions,
or survey completions.
While the user thinks they’re inching closer to a reward, they’re actually generating income for scammers.
No Reward Exists
No matter how many offers the user completes, no Ulta Beauty products will ever be shipped. No voucher, no package, no credits, no invitations. The system is intentionally designed so the reward is always “almost ready,” but never delivered. This is a classic affiliate-farming scam disguised as a review program.
Domain Age and Anonymity
A domain lookup shows that UltaReview.store:
was recently registered,
uses masked ownership,
and has no public company information.
Legitimate businesses never hide their identity behind anonymous domain services.
Lack of Legal Policies
The site does not include:
a real privacy policy,
terms of service,
data handling disclosures,
or affiliate transparency.
This alone is a deal-breaker for legitimacy, especially when collecting personal information.
Why the Scam Works
Scammers leverage emotional triggers:
desire for free products,
trust in well-known brands,
fear of missing out,
belief in exclusive opportunities,
and social proof via fake reviews.
The illusion is powerful enough that thousands of users fall for identical scams every month.
How the Scam Works
This section breaks down the process in detail to expose how the scam manipulates users from start to finish.
Step 1: The Fake Offer
The scam begins with a clean, attractive headline promising that users can get started reviewing Ulta Beauty products in minutes. This is the “hook.” The offer is intentionally vague but enticing. It targets curious consumers, beauty enthusiasts, and bargain hunters, as well as social media users drawn in by influencers or ads.
Step 2: Mimicking Ulta’s Branding
UltaReview.store imitates Ulta’s brand identity to reduce skepticism. This includes:
stylized logo placement,
orange-and-white color palette,
minimalistic font choices,
and friendly promotional language.
Scammers rely on brand recognition to build trust instantly.
Step 3: Collecting Personal Data
The first form asks for basic information, usually:
name,
email,
sometimes phone number,
age or demographic data.
This data allows scammers to:
sell information to marketing databases,
target users with further scams,
create spam lists,
or send phishing attempts disguised as retail notifications.
Users often submit this information because the form looks harmless and the process feels official.
Step 4: The Fake Eligibility Check
Once details are entered, users are shown a carefully scripted “eligibility check.” It appears to be verifying data, but this is an automated animation. Its purpose is psychological:
it creates suspense,
it reinforces legitimacy,
it gives users the feeling that they are being selected for a real program.
Step 5: The Redirection Funnel
After the “approval,” the site redirects the user into a sequence of pages. These pages are not part of Ulta Beauty. They are affiliate offers such as:
“complete a survey for bonus rewards,”
“activate this subscription to proceed,”
“install an app to qualify,”
“finish these 3–4 deals first.”
Each of these tasks earns the scammer a payout.
Step 6: Urgency and Pressure Tactics
To keep users engaged, the site may display:
countdown timers,
limited availability messages,
fake pop-ups showing “recent reviewers,”
or messages claiming items are almost out of stock.
Scammers use urgency to prevent users from thinking too carefully.
Step 7: Endless Requirements
Users may be told they must complete:
2–3 deals,
then 3–5 additional offers,
then a final confirmation step.
The requirements expand continuously. The goal is to extract maximum value from users.
Step 8: No Reward Delivered
After completing enough tasks to generate substantial affiliate profit, the system stops progressing or loops back to previous steps. No product is ever shipped, and no genuine confirmation is sent.
Step 9: Post-Scam Consequences
Victims often report:
increased spam
targeted scam attempts
unauthorized subscriptions
phishing emails
data exposure
fraudulent messages claiming to be from retailers
This is because their information has been monetized.
What to Do If You Have Fallen Victim to the Sca
If you already interacted with UltaReview.store, take the following steps immediately.
1. Stop using the site
Exit the page. Do not complete any offers or enter additional information.
2. Change your email password
If you used that email elsewhere, update the password on all connected accounts.
3. Enable two-factor authentication
This adds a layer of protection against unauthorized logins.
4. Monitor your bank account
If you entered card details into an offer, review recent charges and report suspicious activity.
5. Cancel unwanted subscriptions
Some offers automatically enroll users in paid trials without clear disclosure.
6. Contact your bank
Request a new card if you suspect the number was compromised.
7. Run a security scan on your device
Check for malware or malicious browser extensions.
8. Block and mark spam emails
Flag any suspicious emails as spam to train your inbox filters.
9. Report the scam
You may report it to:
FTC.gov
IC3.gov
Ulta Beauty customer support
your email provider
The more reports filed, the easier it is to shut the site down.
10. Educate those around you
Scams spread because victims rarely talk about them. Sharing information helps others stay safe.
Is Your Device Infected? Scan for Malware
If your computer or phone is slow, showing unwanted pop-ups, or acting strangely, malware could be the cause. Running a scan with Malwarebytes Anti-Malware Free is one of the most reliable ways to detect and remove harmful software. The free version can identify and clean common infections such as adware, browser hijackers, trojans, and other unwanted programs.
Malwarebytes works on Windows, Mac, and Android devices. Choose your operating system below and follow the steps to scan your device and remove any malware that might be slowing it down.
Malwarebytes for WindowsMalwarebytes for MacMalwarebytes for Android
Run a Malware Scan with Malwarebytes for Windows
Malwarebytes stands out as one of the leading and widely-used anti-malware solutions for Windows, and for good reason. It effectively eradicates various types of malware that other programs often overlook, all at no cost to you. When it comes to disinfecting an infected device, Malwarebytes has consistently been a free and indispensable tool in the battle against malware. We highly recommend it for maintaining a clean and secure system.
Download Malwarebytes
Download the latest version of Malwarebytes for Windows using the official link below. Malwarebytes will scan your computer and remove adware, browser hijackers, and other malicious software for free.
(The above link will open a new page from where you can download Malwarebytes)
Install Malwarebytes
After the download is complete, locate the MBSetup file, typically found in your Downloads folder. Double-click on the MBSetup file to begin the installation of Malwarebytes on your computer. If a User Account Control pop-up appears, click “Yes” to continue the Malwarebytes installation.
Follow the On-Screen Prompts to Install Malwarebytes
When the Malwarebytes installation begins, the setup wizard will guide you through the process.
You’ll first be prompted to choose the type of computer you’re installing the program on—select either “Personal Computer” or “Work Computer” as appropriate, then click on Next.
Malwarebytes will now begin the installation process on your device.
When the Malwarebytes installation is complete, the program will automatically open to the “Welcome to Malwarebytes” screen.
On the final screen, simply click on the Open Malwarebytes option to start the program.
Enable “Rootkit scanning”.
Malwarebytes Anti-Malware will now start, and you will see the main screen as shown below. To maximize Malwarebytes’ ability to detect malware and unwanted programs, we need to enable rootkit scanning. Click on the “Settings” gear icon located on the left of the screen to access the general settings section.
In the settings menu, enable the “Scan for rootkits” option by clicking the toggle switch until it turns blue.
Now that you have enabled rootkit scanning, click on the “Dashboard” button in the left pane to get back to the main screen.
Perform a Scan with Malwarebytes.
To start a scan, click the Scan button. Malwarebytes will automatically update its antivirus database and begin scanning your computer for malicious programs.
Wait for the Malwarebytes scan to complete.
Malwarebytes will now scan your computer for browser hijackers and other malicious programs. This process can take a few minutes, so we suggest you do something else and periodically check the status of the scan to see when it is finished.
Quarantine detected malware
Once the Malwarebytes scan is complete, it will display a list of detected malware, adware, and potentially unwanted programs. To effectively remove these threats, click the “Quarantine” button.
Malwarebytes will now delete all of the files and registry keys and add them to the program’s quarantine.
Restart your computer.
When removing files, Malwarebytes may require a reboot to fully eliminate some threats. If you see a message indicating that a reboot is needed, please allow it. Once your computer has restarted and you are logged back in, you can continue with the remaining steps.
Once the scan completes, remove all detected threats. Your Windows computer should now be clean and running smoothly again, free of trojans, adware, and other malware.
If your current antivirus allowed this malicious program on your computer, you may want to consider purchasing Malwarebytes Premium to protect against these types of threats in the future. If you are still having problems with your computer after completing these instructions, then please follow one of the steps:
Malwarebytes for Mac is an on-demand scanner that can destroy many types of malware that other software tends to miss without costing you absolutely anything. When it comes to cleaning up an infected device, Malwarebytes has always been free, and we recommend it as an essential tool in the fight against malware.
Download Malwarebytes for Mac.
You can download Malwarebytes for Mac by clicking the link below.
When Malwarebytes has finished downloading, double-click on the setup file to install Malwarebytes on your computer. In most cases, downloaded files are saved to the Downloads folder.
Follow the on-screen prompts to install Malwarebytes.
When the Malwarebytes installation begins, you will see the Malwarebytes for Mac Installer which will guide you through the installation process. Click “Continue“, then keep following the prompts to continue with the installation process.
When your Malwarebytes installation completes, the program opens to the Welcome to Malwarebytes screen. Click the “Get started” button.
Select “Personal Computer” or “Work Computer”.
The Malwarebytes Welcome screen will first ask you what type of computer are you installing this program, click either Personal Computer or Work Computer.
Click on “Scan”.
To scan your computer with Malwarebytes, click on the “Scan” button. Malwarebytes for Mac will automatically update the antivirus database and start scanning your computer for malware.
Wait for the Malwarebytes scan to complete.
Malwarebytes will scan your computer for adware, browser hijackers, and other malicious programs. This process can take a few minutes, so we suggest you do something else and periodically check on the status of the scan to see when it is finished.
Click on “Quarantine”.
When the scan has been completed, you will be presented with a screen showing the malware infections that Malwarebytes has detected. To remove the malware that Malwarebytes has found, click on the “Quarantine” button.
Restart computer.
Malwarebytes will now remove all the malicious files that it has found. To complete the malware removal process, Malwarebytes may ask you to restart your computer.
After scanning, delete any detected threats. Your Mac should now be free from adware, unwanted extensions, and other potentially harmful software.
If your current antivirus allowed a malicious program on your computer, you might want to consider purchasing the full-featured version of Malwarebytes Anti-Malware to protect against these types of threats in the future. If you are still experiencing problems while trying to remove a malicious program from your computer, please ask for help in our Mac Malware Removal Help & Support forum.
Run a Malware Scan with Malwarebytes for Android
Malwarebytes for Android automatically detects and removes dangerous threats like malware and ransomware so you don’t have to worry about your most-used device being compromised. Aggressive detection of adware and potentially unwanted programs keeps your Android phone or tablet running smooth.
Download Malwarebytes for Android.
You can download Malwarebytes for Android by clicking the link below.
In the Google Play Store, tap “Install” to install Malwarebytes for Android on your device.
When the installation process has finished, tap “Open” to begin using Malwarebytes for Android. You can also open Malwarebytes by tapping on its icon in your phone menu or home screen.
Follow the on-screen prompts to complete the setup process
When Malwarebytes will open, you will see the Malwarebytes Setup Wizard which will guide you through a series of permissions and other setup options. This is the first of two screens that explain the difference between the Premium and Free versions. Swipe this screen to continue. Tap on “Got it” to proceed to the next step. Malwarebytes for Android will now ask for a set of permissions that are required to scan your device and protect it from malware. Tap on “Give permission” to continue. Tap on “Allow” to permit Malwarebytes to access the files on your phone.
Update database and run a scan with Malwarebytes for Android
You will now be prompted to update the Malwarebytes database and run a full system scan.
Click on “Update database” to update the Malwarebytes for Android definitions to the latest version, then click on “Run full scan” to perform a system scan.
Wait for the Malwarebytes scan to complete.
Malwarebytes will now start scanning your phone for adware and other malicious apps. This process can take a few minutes, so we suggest you do something else and periodically check on the status of the scan to see when it is finished.
Click on “Remove Selected”.
When the scan has been completed, you will be presented with a screen showing the malware infections that Malwarebytes for Android has detected. To remove the malicious apps that Malwarebytes has found, tap on the “Remove Selected” button.
Restart your phone.
Malwarebytes for Android will now remove all the malicious apps that it has found. To complete the malware removal process, Malwarebytes may ask you to restart your device.
When the scan is finished, remove all detected threats. Your Android phone should now be free of malicious apps, adware, and unwanted browser redirects.
If your current antivirus allowed a malicious app on your phone, you may want to consider purchasing the full-featured version of Malwarebytes to protect against these types of threats in the future. If you are still having problems with your phone after completing these instructions, then please follow one of the steps:
Restore your phone to factory settings by going to Settings > General management > Reset > Factory data reset.
After cleaning your device, it’s important to protect it from future infections and annoying pop-ups. We recommend installing an ad blocker such as AdGuard. AdGuard blocks malicious ads, prevents phishing attempts, and stops dangerous redirects, helping you stay safe while browsing online.
The Bottom Lin
UltaReview.store is not affiliated with Ulta Beauty and does not offer any real reviewer opportunities. It is a data-harvesting and affiliate-farming scam that uses branding, fake testimonials, and psychological manipulation to lure users into endless promotional offers.
If a website promises free products, gift cards, or special reviewer access simply for entering basic information or completing unrelated “deals,” it is almost always a scam. Always verify opportunities through official brand channels and avoid sites that use lookalike domains or pressure tactics.
FAQs
Is UltaReview.store an official Ulta Beauty program?
No. UltaReview.store is not affiliated with Ulta Beauty in any way. The site uses Ulta’s logo, branding, and product-testing language without authorization. Ulta Beauty has not announced or endorsed any reviewer program through this domain. Any authentic sampling or testing opportunities from Ulta will appear only on Ulta’s official website, app, or verified marketing channels.
What does UltaReview.store claim to offer?
The site claims you can join an exclusive “Ulta Beauty Reviewer Program” simply by entering your email and completing a few steps. It suggests that participants will receive free products to test and keep. None of this is real. The promise is designed to lure users into providing personal information and interacting with affiliate offers that profit scammers.
How does the UltaReview.store scam actually work?
Once you enter your information, the site redirects you into a series of unrelated promotional pages, surveys, trial subscriptions, and “offer walls.” Each completed action earns a commission for the scammers. The site uses scripted progress bars, fake approval screens, and urgency tactics to keep users moving forward. No matter how many offers you complete, you will never receive Ulta products or rewards.
Why does the website look professional and trustworthy?
Scammers intentionally mimic the design of real Ulta Beauty marketing pages. They use brand colors, stylized logos, minimal layouts, and fake testimonials. This creates instant trust and reduces skepticism. The clean appearance is not evidence of legitimacy; it is a tactic to improve conversion rates.
What information does UltaReview.store collect?
The site collects:
email addresses
names
age or demographic details
phone numbers (in some funnels)
browsing data
potentially payment information through third-party offers
This data may be sold, shared with marketing networks, or used to target victims with additional scams.
Will I ever receive free Ulta products by completing the steps on the site?
No. The entire program is fabricated. There are no Ulta Beauty products, review packages, vouchers, samples, or rewards connected to the site. The system is built to continually request more tasks without ever fulfilling a reward.
Are the reviews shown on the site real?
No. The reviews displayed on the site are fabricated. They mimic the style of Trustpilot entries but have no real profiles behind them. The names, star ratings, and timestamps are generated to provide artificial social proof.
What happens if I entered my email address?
Expect an increase in:
spam emails
marketing messages
survey invitations
promotional links
phishing attempts
Your email may be added to multiple marketing databases, which leads to ongoing spam.
What if I entered my phone number?
You may receive marketing texts, scam calls, or automated messages. Your phone number may also be sold to telemarketing networks or used for SMS-based phishing attempts.
Is my credit card at risk if I entered payment information on a third-party offer?
Yes. If you provided credit card details while completing an offer, you may be enrolled in recurring subscriptions or charged for services you never intended to purchase. Some of these trials convert into paid plans after a few days. Contact your bank immediately to prevent additional charges.
Why do these scams always ask users to complete “deals” or “offers”?
Each deal pays the scammer a commission. These offers may involve:
trial subscriptions
app downloads
survey completions
service sign-ups
credit score tools
sweepstakes entries
The tasks generate revenue for the scam operator, not the user. This is why the site keeps adding more steps instead of delivering a reward.
Is the countdown timer real?
No. The countdown timer resets if you refresh the page. It is a psychological pressure tactic intended to reduce hesitation and push users to submit information quickly.
Does Ulta Beauty ever offer real reviewer programs?
Ulta Beauty occasionally runs genuine sampling, rewards, or loyalty-based promotions, but these are only hosted on:
the official Ulta Beauty website
the Ulta Beauty mobile app
verified social media accounts
recognized marketing partners
Ulta Beauty does not recruit reviewers through random domains or third-party sites.
How can I avoid falling for fake reviewer programs?
Be cautious of any site that:
uses a well-known brand but has an unfamiliar URL
asks for personal information before explaining details
requires completing unrelated tasks
displays fake testimonials
offers unrealistic rewards
lacks a privacy policy or terms of service
When in doubt, search for the promotion on the brand’s official site.
10 Rules to Avoid Online Scams
Here are 10 practical safety rules to help you avoid malware, online shopping scams, crypto scams, and other online fraud. Each tip includes a quick “if you already got hit” action.
Stop and verify before you click, log in, download, or pay.
Most scams win by creating urgency. Verify using a trusted method: type the website address yourself, use the official app, or call a known number (not the one in the message).
If you already clicked: close the page, do not enter passwords, and run a malware scan.
Keep your operating system, browser, and apps updated.
Updates patch security holes used by malware and malicious ads. Turn on automatic updates where possible.
If you saw a scary “update now” pop-up: close it and update only through your device settings or the official app store.
Use layered protection: antivirus plus an ad blocker.
Antivirus helps block malware. An ad blocker reduces scam redirects, phishing pages, and malvertising.
If your browser is acting weird: remove unknown extensions, reset the browser, then run a full scan.
Install apps, software, and extensions only from official sources.
Avoid cracked software, “keygens,” and random downloads. During installs, choose Custom/Advanced and decline bundled offers you do not recognize.
If you already installed something suspicious: uninstall it, restart, and scan again.
Treat links and attachments as untrusted by default.
Phishing often impersonates delivery services, banks, and popular brands. If it is unexpected, do not open attachments or log in through the message.
If you entered credentials: change the password immediately and enable 2FA.
Shop safely: research the store, then pay with protection.
Be cautious with brand-new stores, “closing sale” stories, and prices that make no sense. Prefer credit cards or PayPal for dispute options. Avoid wire transfers, gift cards, and crypto payments.
If you already paid: contact your card issuer or PayPal quickly to dispute the transaction.
Crypto rule: never pay a “fee” to withdraw or recover money.
Common patterns include fake profits, then “tax,” “gas,” or “verification” fees. Another is a “recovery agent” who demands upfront crypto.
If you already sent crypto: stop paying, save evidence (wallet addresses, TXIDs, chats), and report the scam to the platform used.
Secure your accounts with unique passwords and 2FA (start with email).
Use a password manager and unique passwords for every account. Enable 2FA using an authenticator app when possible.
If you suspect an account takeover: change passwords, sign out of all devices, and review recent logins and recovery settings.
Back up important files and keep one backup offline.
Backups protect you from ransomware and device failure. Keep at least one backup on an external drive that is not always connected.
If you suspect infection: do not connect backup drives until the system is clean.
If you think you are a victim: stop losses, document evidence, and escalate fast.
Move quickly. Speed matters for disputes, account recovery, and limiting damage.
Stop payments and contact: do not send more money or respond to the scammer.
Call your bank or card issuer: block transactions, replace the card if needed, and start a dispute or chargeback.
Secure your email first: change the email password, enable 2FA, and remove unfamiliar recovery options.
Secure other accounts: change passwords, enable 2FA, and log out of all sessions.
Scan your device: remove suspicious apps or extensions, then run a full malware scan.
Save evidence: screenshots, emails, order pages, tracking pages, wallet addresses, TXIDs, and chat logs.
Report it: to the payment provider, marketplace, social platform, exchange, or wallet service involved.
These rules are intentionally simple. Most online losses happen when decisions are rushed. Slow down, verify independently, and use payment methods and account controls that give you recourse.
Thomas is an expert at uncovering scams and providing in-depth reporting on cyber threats and online fraud. As an editor, he is dedicated to keeping readers informed on the latest developments in cybersecurity and tech.
