Level 9
Candy/Hoover/Baumatic Appliances virtually identical, some with different warranty periods yet the same products often simply re-badged - Some may buy one but not the other? It happens all the time with most products. The other day when I looked the Ashampoo product was more expensive with greater limitation on licencing, Emsisoft no brainer for me, after using their support a couple of times even more so, great company.
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Level 17
There is lots of rebranding in the computer market. A lot of components inside the PCs and laptops are manufactured by one company and the brand sells it in its own name. A lot of big brands actually don't manufacture anything.